Posts with tag derek jeter

Move over fragrance experts with your fancy Italian names, it seems that people can't get enough of fragrances by Queen Latifah, Avril Lavigne, Derek Jeter, and eve Tim McGraw. Antonio Banderas has apparently been such a successful name in the fragrance business, that he's teamed up with Puig Beauty USA to debut his first fragrance for women called Blue Seduction. We were pretty surprised to find that this will be the 5th fragrance to bear the Banderas name.

According to market analysts, celebrity fragrances are the hottest way to merge mass with class -- and Antonio Banderas' image is a near perfect sales rep. Antonio's Latin lover persona is apparently something that dudes want to emulate and women want to get with. If his success with men's cologne is any indicator, Blue Seduction should be a top 10 seller and the big chain stores. We remember when Michael Jordan's fragrance debuted in the 90's, it seemed really confusing and not so classy. We thought: who wants to smell like sweat and Gatorade? We were wrong.

[via Jezebel]

Let's be clear: the very idea of celebrity "designed" fragrances is weird. Sure, we'll dress like our favorite actor, musician, or celebutant, but who wants to smell like Britney Spears? In any case, men who enjoy emitting an Eau de Michael Jordan, Antonio Banderas, or Derek Jeter now have a new, and equally as unappealing option: Tim McGraw.

Yankee-fans, prepare to swoon! Team captain Derek Jeter has just agreed to lend his primping wisdom to the people with his own line of men's grooming products. Avon cosmetics plans to launch the Jeter-line this fall with a signature scent called, "Driven". Industry estimates suggest that a Jeter-related fragrance could yield between $10 to $15 million in the first year alone. Avon plans to expand the line in 2007, with an expanded collection of Jeter-essence, including a body wash, an after-shave balm and an antiperspirant deodorant stick.

Obviously, Avon hopes that "Driven" will mimic the success of other celebrity scent-makers like Madonna, Kate Moss and David Beckham.