Swarovski Crystallized Concept Store - Jewelry Your Way
Filed under: Stores We Love
Create your own jewelry at the new Swarovski Crystallized Concept Store in Soho, NYC. Photo courtesy of Swarovski
The 5,000-square-foot flagship, which opened on Thursday to much fanfare, is a huge playground for DIY fans. (And some of Hollywood's hottest at its opening soiree.)
You can choose from over 2,000 "elements" -- including crystals (of course!), gems and pearls -- at the "Library of Light," where items are conveniently categorized by color, size and cut.
But with all the mind-boggling choices, a girl needs a little help. Luckily, Swarovski provides a computer program to assist shoppers in determining their design preferences.
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