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What's New in Beauty - Nail Trends

Red polish instantly morphs into shimmery copper gold. Photo courtesy of CND.

So many exciting new things for nails! Check out what's new:

CND Effects: Shimmery and iridescent polishes are nothing new. But these special effect topcoats from CND are. The new line (launching late Fall 2009) is made up of shimmery, iridescent, and glittery color washes that instantly transform any shade of polish. Add the Crimson Sparkle Effect to black nail polish, and you get a sparkly ruby. Add Sapphire Sparkle Effect to pale pink polish, and get a multi-color cotton candy hue. We got a sneak preview and can't wait to try them all!

Dashing Diva Gelife: If you're the kind of girl who chips your manicure on the way home, Dashing Diva's Gelife mani is for you. Instead of polish, a technician coats nails with 2 thin coats of colored UV gel (choices are pale pink or bubble gum pink for now) that look identical to polish. The gel hardens in minutes in a UV drying machine, and you're out the door with polish that won't chip. (Similar to acrylic, the gel simply grows out with your nails and can be soaked off sooner if need be). For $45, it's the perfect choice for before a vacation or honeymoon.

Pop Beauty Nail Glam: If you were a fan of Hard Candy and Urban Decay's coloriffic polishes of the '90's, you'll love what's going on at Pop Beauty. Their Nail Glam line has some of the coolest, brightest, and funkiest shades yet. We're loving Radioactive, a shimmery, electric green.

The Piticure: No, this one has nothing to do with your feet--Dove coined the term "Piticure" as a pedicure for your armpits! Dove recommends exfoliating them (gently, but regularly) with a washcloth or sponge to remove bacteria and keep the skin smooth and ingrown hair-free). This new concept coincides with the launch of Dove's Visibly Smooth deodorants, which moisturize skin and minimize hair growth over time.

Ugly "Wudi" Only Loves (Sponsored By) Dove Products

Filed under: Style in the News, Celebrities with Style


The opening credits for Ugly Wudi

Sure, all shows do some product placement. 30 Rock even makes a big joke of it, building it into the storyline. But Unilever has taken it to a ridiculous level in China. They aren't just doing product placement -- they own a whole show!

Unilever is the parent of Dove products, which were selling poorly in China under the "Campaign for Real Beauty." Rather than try a new campaign, their agency came up with the idea of producing a Chinese version of Ugly Betty -- Ugly "Wudi" -- who becomes beautiful by using Dove products.

(Wait, isn't the point of Ugly Betty about internal beauty?)

Anyway, as the exclusive sponsor, Unilever owns all of the commercials, all of the product placement, and even the script!

The show's star, Lin Wudi, gets gorgeous when, inspired by the ad campaign she is creating for Dove products, starts using them. The marketing team from Unilever managed to get 3,300 seconds of Dove brand into the first season of the show.

So what is this? A season long infomercial? Some kind of hybrid ad-tertainment? Genius marketing? Or an evil melange of all three?

Or is it just the future of ads and network television?

Dove's campaign for "Real Beauty" was Photoshopped

Filed under: Style in the News, Cosmetics, Skin Care


Remember when we were all in love with Dove because they ran an ad campaign featuring "real" women? Well, kind of real -- clearly they weren't going to use fat or unattractive people, but at least the women in the ads were of more normal stature, and not Photoshopped to completely unrealistic proportions.

Or were they?

Continue reading Dove's campaign for "Real Beauty" was Photoshopped

If you can't afford a Clarisonic, there are alternatives

Filed under: Skin Care

skincare devices
No doubt, everyone wants to get their hands on a Clarisonic, the facial cleansing brush that is supposed to work wonders because of its vibrating bristles. We'd like to think that we, Styledash, were responsible because we wrote about it last year and have been using it now for a year, but we'll give Oprah a little credit for mentioning it as one of her favorite things. However, the Clarisonic, as awesome as it may be, is a little expensive at $195. A year later, drugstore brands are coming out with their versions. If you can't afford the Clarisonic and were naughty enough this past year that Santa isn't going to get you one, you could try the Neutrogena Wave, which boasts a masssaging action that opens pores allowing for deeper cleaning. It's only $13.99. The other cleanser is by Dove, the Skin Vitalizer, which also uses "vibrations" of cleansing pads on the handheld device to clean skin. It's only $7.99.

Granted, we have only tried the Clarisonic, as we've been using it now for a year, and we've never tried the other two, but at such a significantly lower price point, it sure would be easy to try them both out.

Dove's evolution of beauty campaign

Filed under: Style in the News, Cosmetics, Skin Care

Many of you are familiar with the Dove advertising campaign promoting "Real Beauty" in television commercials and print advertisements. But now Dove has joined a number of other companies in the video "viral" marketing medium by producing a short film for YouTube. The film is called "Evolution Beauty" and I think it's well worth watching. It certainly puts the modeling industry in perspective.

Could there be Dove men?

Filed under: Men, Skin Care

dove womenRecently at the Future Beauty and Body Visions conference in London, Dove hair global brand director Marcos Angelini said that the skin care line was thinking of going after the men's market as part of their long-range plans. According to a quote from Angelini, the company wants to be sure not to alienate their core female market. This got me thinking. Would the popular Dove Women ad campaign work for men? The popular ad campaign that had "real women" of varying ages, sizes and skin colors seemed to really connect with the female buying public. Imagine for a moment the male version. Instead of abtastic beefcake models lovingly soaping down their torsos, the line could use the beer-bellied and scrawny posing in their skivvies.

Chocolate-themed jewelry

Filed under: Accessories

Okay, what is going on with the link between chocolate companies and fashion? First we had Bobbie Brown partnering up with Vosges to create chocolate-colored makeup and a special Bobbie Brown chocolate bar. Now comes a partnership between Laio jewelry and Dove Chocolate. Laio has created a collection inspired by chocolate that is being presented to Emmy nominees. The necklaces feature "chocolatesque" stones like amber, tiger's eye, jade, and pearl. The pieces do have big brown sweeps of fabric that remind me of those chocolate-colored scrims that come drifting across in the Dove television commericals but other than that the connection seems a bit tenuous.

How You Voted

    Threesome or topless?
    More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

    Inzemove and Fred & Farid

    Do these ads belong in the U.S.?
    StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

    Inzemove and Fred & Farid

    Curly or Straight?
    While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

    Kevin Winter, Getty Images | Jon Furniss, WireImage

    Offensive or artistic?
    Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

    Photo: eBay

    ebay

    Strapless dresses on 13-year-olds
    StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

    Getty Images

    Is Megan the new Angelina?
    Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

    Getty Images

    Did Calvin Klein respond to public's outcry?
    The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

    Rachel Been, AOL

    Calvin Klein's Racy Ad
    Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

    Maggie Coughlan, AOL

    Palin's Pedi
    Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

    Getty Images

    Bright, Light, or Dark as Night?
    How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

    Getty Images

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