Pants to Poverty
Filed under: Clothing, Swimwear and Lingerie, Green Fashion
Thanks to our friends over at TONIC News, we were just tipped off to the ethically sexy underwear from Pants to Poverty. The British brand was inspired by Nelson Mandela, and started out almost as a lark, with 12,000 organic undies in someone's garage. They brought the panties to the Glastonbury Festival, then held a flash mob of people in their Pants to Poverty briefs, and moved on to the G8 Rally in Edinburgh.
By the end of the first year, they'd almost sold out the entire supply from the garage, and in the process raised a serious amount of awareness about poverty.
People Tree


Red Hot Ruby
If there is one thing that we love as much as fashion it's conservation and corporations that believe in it, that's why we were happy to find 
