
Who needs models when you have holograms? Super retailer Target, that once held a "vertical" runway show, is set to have another wild fashion show on November 6 and 7.
This runway show won't have actual models; instead the show will feature two-dimensional moving images that will give the illusion of having three dimensions as the clothes "dance" down a runway.
The holograms will be projected in a section of Grand Central Terminal on November 6 and 7, repeated every 10 minutes from noon to midnight the first day and from 6 AM to 7 PM the second day. Target will also post a video of the show on Facebook, YouTube, and on
Target.com.
Expect to see fashions from designer Isaac Mizrahi, Mossimo, and Liz Lange, accessories from jewelry designer Dominique Cohen, and bags and shoes from Hollywould, which is Target's newest collaboration.
I have to hand it to Target. It's mighty creative and a lot less dangerous than models scaling the side of 30 Rockefeller Plaza.