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Stores Secretly Pumping Perfume to Increase Fragrance Sales

Posted Oct 30th 2009 at 9:15PM by Melissa Schweiger

Filed under: Style in the News, Fragrance

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Bebe Eau de Parfum. Photo: Bebe.com

Don't be surprised if the next time you walk into your favorite store, you feel oddly compelled to buy fragrance.

A company called Prolitec is providing retailers, such as Bebe, with a discreet way to introduce shoppers to their perfume with something called "ambient scenting," reports WWD.

According to WWD, Bebe uses an easy-to-hide, 5-inch cube that disperses the essence of the scent around visual displays to help introduce the fragrance.

This kind of innovative thinking may just be what the struggling fragrance industry needs to shake things up a bit. "I think we're at a point with scent where music was 10 or 15 years ago," Roger Bensinger, executive vice president of marketing at Prolitec told the paper.

"Now you wouldn't think of going into a store without hearing music."

While no hard data exists showing what sampling does for sales, the Scent Marketing Institute reports it can result in double-digit sales, according to the source.

Carb counters beware! Prolitec also provides grocery stores with the scent of a loaf of bread, reports WWD. (We're hungry just thinking about it.)

Read up on other perfume pumpers.
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Tags: bebe, Bebe eau de parfum, BebeEauDeParfum, fragrance, perfume, prolitec, Scent Marketing Institute, ScentMarketingInstitute, secret scenting, SecretScenting

$10,000 Perfume - No Common Scents

Posted Oct 24th 2009 at 8:00PM by Lisa Marsh

Filed under: Stores We Love, Style in the News, Fragrance

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More than dollars and scents: L'Artisan Perfumeur's pricey perfumes. Photo courtesy of L'Artisan Perfumeur

Is $10,000 too expensive for perfume?

Apparently, for one Parisian shopper, the answer is no. And for that $10,000, this shopper bought fragrance #2 from L'Artisan Parfumeur which will be his or hers exclusively, forever.

If you wear perfume, you know having a scent that is exclusive to you is certainly alluring. And now, as we know, expensive.

For that $10,000, the person receives a "certificate of authentication" along with four 100 ml bottles, four 50 ml bottles and four 15 ml bottles of perfume #2.

This buyer also has the right to order more of perfume #2 at the going rate of $450 per 100 ml bottle anytime in his or her lifetime, and can will the certificate, hence ownership, to his/her heirs or can simply give it to someone else.

If you're looking for something special to buy for the holidays and have money to burn, the good news is that there are still seven more of these exclusive fragrances available at L'Artisan boutiques around the world, including the only one in the US, at Henri Bendel on New York City's Fifth Avenue.

For more fragrance news, read about this star's new perfume.
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Tags: 10000 perfume, 10000Perfume, exclusive Fragnrance, ExclusiveFragnrance, Expensive Perfume, ExpensivePerfume, fragrance, Henri Bendel, HenriBendel, LartisanParfumeur, perfume

Duane Reade Beauty - The New York City Drugstore Gets a Makeover

Posted Oct 23rd 2009 at 5:30PM by Melissa Schweiger

Filed under: Stores We Love, Style in the News, Cosmetics, Fragrance, Skin Care

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Duane Reade accessorizes its swanky new logo with a luxury beauty department. Photo: Flickr.com

For most New Yorkers, going to Duane Reade is all about stocking up on toilet paper and toothpaste and then waiting an hour to check out--not exactly a luxury shopping destination.

But all that is about to change.

Today marks the opening of the New York City drugstore chain's 14,000 square foot, two-story stab-at-prestige beauty retailing in Herald's Square, reports WWD.

The new beauty department, called Look Boutique, boasts 5,400 square feet of upscale brands, including Too Faced, Lierac, Pop Beauty, and La Roche-Posay.

The new Duane Reade is no slouch in the fragrance department either. The store now stocks Gwen Stefani's Harajuku Lovers, Juicy Couture, Burberry, and a Demeter Fragrance Library, reports the paper. Other beauty bells and whistles include a Ramy brow-shaping station, where for $30 you can get your brows done by the makeup artist staff, and a physician-manned health clinic.

According to the source, the chain will open 30 more new or renovated stores next year, half of which will contain the Look Boutique. Duane Reade's chief merchandising manager Joe Magnacca told WWD: "It's a big step up for drugstore beauty."

Another bonus, the new Herald Square Duane Reade is open 24 hours should you have a 3am lip gloss craving.
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Tags: beauty, beauty products, BeautyProducts, Duane Reade, DuaneReade, fragrance, Gwen Stefani, GwenStefani, harajuku lovers, HarajukuGirls, HarajukuLovers, new stores, NewStores, too faced, TooFaced

Burberry to Launch Color Cosmetics Line

Posted Oct 23rd 2009 at 5:15PM by Courtney Dunlop

Filed under: Style in the News, Cosmetics

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First Burberry tackled perfume (like The Beat, pictured) and now the company is delving into color cosmetics. Photo: Burberry.com

Burberry has already successfully dipped its toe in the beauty industry with a dozen or so signature fragrances, but now the purveyors of plaid are diving head first into beauty with their first color cosmetics line, set to debut in July of 2010, as reported by WWD.

Burberry is planning an ambitious launch of about 100 products for eyes, lips and skin. Chairman and managing director of Inter Parfums SA, which has the Burberry beauty license, told the paper that the new collection "gives another dimension to the brand."

Indeed it does, but other design houses have dabbled in cosmetics and the results have been mixed.

For every designer makeup success story (Giorgio Armani, Rock & Republic) there are more than a few failures (Versace, Calvin Klein, many times). The jury's still out on whether or not the new-ish Dolce & Gabbana and CK Calvin Klein (the latest Klein incarnation) makeup lines are going to go the distance.

Burberry does have one advantage, though. Die-hard fans will buy anything with the iconic plaid, and we predict a signature patterned lipstick tube would be a smash hit.
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Tags: burberry, burberry cosmetics, BurberryCosmetics, fragrance, Inter Parfums, InterParfums, makeup

Reese Witherspoon Talks Perfume & Steamy Nights in Avon 'In Bloom' Video

Posted Oct 22nd 2009 at 12:30PM by Laura Kenney

Filed under: Fragrance, Beauty Tips

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In Bloom by Reese Witherspoon : The actress' new fragrance for Avon. Photo: Courtesy of Avon

What do white flowers, independence, and steamy southern nights have in common?

Reese Witherspoon was inspired by each while creating her exclusive new scent for Avon, In Bloom by Reese Witherspoon.

In the behind-the-scenes video below, she talks candidly about the new perfume, which launches on November 1st. Here's a peek:

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee," she explains. "We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume."

For more from Witherspoon, watch the video!

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Tags: avon, fragrance, in bloom, in bloom by reese witherspoon, InBloom, InBloomByReeseWitherspoon, Magnolia tree, MagnoliaTree, perfume, reese witherspoon, ReeseWitherspoon

Sarah Jessica Parker's New Perfume Inspired by Carrie Bradshaw

Posted Oct 16th 2009 at 2:15PM by Melissa Schweiger

Filed under: Style in the News, Fragrance

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sjp perfume nyc

Sarah Jessica Parker stars in ad for her new scent, NYC. Photo courtesy Coty

Sarah Jessica Parker didn't have to look too far for the inspiration behind her newest fragrance.

The uber stylish "Sex and the City" star chose her equally fashionable counterpart, Carrie Bradshaw, as the muse for "SJP NYC," her new perfume which is slated to launch in February 2010.

"A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion," Sarah Jessica Parker told WWD.

The perfume's ad campaign, shot by Solve Sundsbo and styled by Elle's Joe Zee, features SJP looking as ravishing as ever in a one-of-a-kind Oscar de la Renta gown.
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Tags: Coty, fragrance, joe zee, JoeZee, NYC, sarah jessica parker, SarahJessicaParker, sex and the city, SexAndTheCity

Fergie to Create Perfume for Avon

Posted Oct 16th 2009 at 12:00PM by Laura Kenney

Filed under: Fragrance

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Fergie will develop Avon's next celebrity fragrance. Photo: WireImage

Fergie already sings "The Make Up Song," but perhaps her next smash hit will be "The Perfume Song."

Avon announced today that they're tapping Fergie to create their next celebrity fragrance. Joining the ranks of Reese Witherspoon and Patrick Dempsey, Fergie's perfume is in development now and will launch in the US in November 2010, and be available exclusively through Avon representatives.

Fergie plans to be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign.

"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."

The singer will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts. The annual event celebrates champions who are changing women's lives.

"We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make theirdreams come true – a message that is at the core of the Avon brand."
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Tags: avon, fergie, fergie avon fragrance, fergie fragrance, FergieAvonFragrance, FergieFragrance, fragrance

Couples Retreat Giveaway - Win Matching Mediterranean Scents, Pretend You're There

Posted Oct 15th 2009 at 3:45PM by Laura Kenney

Filed under: Fragrance, Contests & Giveaways

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A couple that spritzes together stays together: Win matching his and her scents from Nouveau Paris. Photo: Courtesy of Nouveau Paris

It's the time of year we're itching to flee to the Mediterranean coast for a romantic couples' retreat with the BF.

But our new penny-pinching recessionista sensibilities have us smartly (but begrudgingly) shackled to 'stay-cations.'

We're sure you feel our pain.

So thank goodness for Nouveau Paris - the fragrance house is indulging our wanderlust with matching his and her Mediterranean-inspired scents.

Five lucky winners will score the Azure scents from Les Fleurs Eau De Parfum collection for Women, and Dumann for Men Eau De Toilette collection.

Azure for men is a clean, refreshing mixture of Peruvian lime, water lotus and vetiver, while Azure for women conjures up Mediterranean freshness with lotus, water lily and melon.

So enter for a chance to win, and quench your thirst for a couples' retreat with a little Mediterranean ambiance. Here's how:
  • To enter, leave a confirmed comment below.
  • The comment must be left before 5pm ET on Thursday, October 22, 2009.
  • You may enter only once.
  • Ten winners will be selected in a random drawing.
  • Five winners will receive two Nouveau Paris 3.4 fl. oz. Vaporisateur Sprays; one Les Fleurs Eau De Parfum Azure, and one Nouveau Paris Dumann for Men Eau De Toilette in Azure, valued at $160.00.
  • Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
  • Click here for complete Official Rules.
Comments (89)

Tags: couples retreat, CouplesRetreat, Dumann for Men Eau De Toilette, DumannForMenEauDeToilette, fragrance, giveaway, Les Fleurs Eau De Parfum, LesFleursEauDeParfum, Nouveau Paris, Nouveau Paris Azure, NouveauParis, NouveauParisAzure

Henry Holland's Six Scent Fragrance Smells Like...Sex

Posted Oct 14th 2009 at 6:00PM by Lindsey Schickner

Filed under: Events: On the Scene, Fragrance, Interviews

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Perfumer Stephen Nilsen spritzes Henry Holland with his sexy new scent. Photo: courtesy of Starworks

What does "sex" smell like to designer Henry Holland? Mimosa, suntan lotion and pine trees, with a dash of musk.

That's what Holland's perfumer told us last night at an exclusive gathering in New York's West Village for the launch of the Six Scents: Series Two fragrance collection.

The quirky British designer, who is famous for his "House of Holland" clothing line featuring t-shirts plastered with suggestive catchphrases like "Do Me in the Park Marc" (and his relationship with muse Agyness Deyn) hosted last night's event and designed a fragrance for the collection.

The Six Scents Fragrance Initiative is an annual collaboration that connects six prominent designers and perfumers to develop an exclusive series of fragrances to raise money for a charity.

Series One featured scents by Preen and Alexandre Herchcovitch and benefited Designers Against AIDS. Now in its second year, Series Two is composed of fragrances by designers Phillip Lim, Henrik Vibskov, Damir Doma, Toga, Richard Nicoll and Henry Holland, and a portion of the proceeds goes to Pro-Natura to support their environmental sustainability programs.

In the crowd of stylish New Yorkers and sweet smelling fragrances, we found Givaudan perfumer Stephen Nilsen, who talks to StyleList about his collaboration with Henry Holland.
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Tags: fragrance, givaudan, henry holland, HenryHolland, perfume, Six Scents Fragrance Initiative, Six Scents: Series Two, SixScents:SeriesTwo, SixScentsFragranceInitiative, Stephen Nilsen, StephenNilsen

Exclusive! Mariah Carey Tells StyleList - 'No One Knew How to Fix My Hair'

Posted Sep 30th 2009 at 7:30AM by Dana Oliver

Filed under: Events: On the Scene, Celebrities with Style, Interviews

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Imperfect Angel: Mariah Carey appears at Macy's Herald Square in New York City to launch her new fragrance and album. Photo: Kevin Mazur, Wireimage

Over her 20 years in the spotlight, we've watched Mariah Carey evolve from a skinny girl with a mind-blowing octave range to a curvaceous, vocal powerhouse, who is comfortable with the woman she's become, though not without some lingering self-doubt.

To get there, Carey told StyleList in a candid interview, she's had to overcome her own insecurities:

"Growing up and being half-black, half-white, I felt weird; I didn't look like anybody. My friends were all different from me. No one knew how to fix my hair. My facial features stood out. And I know we [mixed people] all say that. But even though I've grown since, some of those things still remain with me."

Now, at 40, the same confidence that's allowed her to be refreshingly frank about her anxieties has also launched Carey into what may be the most successful chapter of her career.

Forever by Mariah Carey, her third fragrance, debuted this month and she is garnering critical acclaim for her role in the movie "Precious," which opens in theaters on Nov. 6.

The film was produced by Oprah and required Carey to courageously face cameras wearing zero makeup.

Not this glam girl's usual style. Her go-to lip shade? "I like NARS... like a clear, pinkish gloss," she told us.

And her biggest beauty addiction won't fit into a makeup bag -- it's the man who puts the fab in her honey-blonde locks.

When we asked about her beauty must-have, Carey had one answer: "Rourke [Ken O'Rourke] to do my hair!"

Today, Carey also made a soulful return to her R&B roots with the release of her new album, fittingly entitled "Memoirs of an Imperfect Angel."

The record, a musical manifestation of a mature Carey, reveals a bolder, put it all on the table attitude -- media scrutiny be damned.
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Tags: Album, Forever, fragrance, hair, lipgloss, Macys, Mariah, Mariah Carey, MariahCarey, Memoirs of an Imperfect Angel, MemoirsOfAnImperfectAngel, Precious

Life Threads - La Prairie's New Fragrance Trilogy

Posted Sep 25th 2009 at 1:00PM by Dana Oliver

Filed under: Fragrance

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Bottles of Perfume

Three Times a Lady: La Prairie's Life Thread celebrates every woman.
Photo: Courtesy of La Prairie

Luxury skincare brand La Prairie is adored by the well-heeled set for anti-aging treatments that incorporate such rarefied ingredients as caviar and diamonds.

But the company is breaking new ground with the introduction of Life Threads, a trilogy of fragrances they're marketing to a broader spectrum of beauty fans.

Packaged in sleek, lucite bottles and wrapped in strands of the various metals, the trio - Silver, Gold, and Platinum - were mixed to take wearers on a sensory journey, honoring the milestones and memories of a woman's life. La Prairie President - and Platinum wearer - Lynne Florio says, "With Life Threads, we aimed to create a provocative portfolio of fragrances that spoke to the different dimensions of a woman."

To bolster the launch with a larger audience, yesterday at an event in New York City La Prairie unveiled a multi-media promotional strategy that weaves in music, film, and social-networking (YouTube and Facebook), and will launch October 1st on their website.

The company collaborated with singer-songwriter Lucy Kaplansky (who penned the song "Life Threads" to resonate the spirit of the fragrances) and New York-based production company MakeBelieve (who translated the sensory experience into nine mini-films) to add visual interpretations, which they've coined "retailtainment," to inspire and connect women.
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Tags: Fragrance, Gold, La Prairie, LaPrairie, Life Threads, LifeThreads, Lynn Florio, LynnFlorio, perfume, Platinum, Silver

Exclusive! Gwen Stefani Gives StyleList the Dirt on Her Latest Fashion and Beauty Projects

Posted Sep 17th 2009 at 5:00PM by Melissa Schweiger

Filed under: Fragrance, Celebrities with Style, Interviews

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Gorgeous Gwen. Photo: Jerritt Clark, Getty Images for Bloomingdale's

We sat down with Gwen Stefani for a one-on-one chat about what's new in her stylish world.

The multi-tasking fashion designer/singer/beauty trend-setter/hot mama was in New York City to present her knockout Spring 2010 L.A.M.B. collection during Fashion Week and to promote the launch of her Harajuku Lovers Snow Bunnies fragrance (she's giving the adorable bottles a winter makeover!).

Here, Stefani dishes to StyleList on the new pants she'll be living in, ditching those long, printed maternity dresses (for awhile, at least) and the Harajuku girls' outfit update.

StyleList: What inspired you to give the Harajuku girls a new look?
Gwen Stefani: They're fashion plates (Love's boots are exact replicas of a pair of Vivienne Westwood's) -- they have to keep changing their clothes! Plus, it's winter, they needed to get snuggly.

StyleList: How did you come up with the concept for Harajuku Lovers?
Gwen: It was a line I came up with for a song ("What You Waiting For?"). The line was: "I can't wait to go back and do Japan, get me lots of brand new fans. You Harajuku girls, damn you've got some wicked style." I love Japan and that line is a shout out to all the stylish Harajuku girls.
Comments (1)

Tags: expire-images:2010-9-17, fashion, fragrance, gwen stefani, GwenStefani, harajuku, harajuku lovers, harajukugirls, HarajukuLovers, l.a.m.b., spring fashion, SpringFashion

Bare Escentuals' Leslie Blodgett To Create Fragrance Line For Sephora

Posted Sep 1st 2009 at 5:10PM by Laura Kenney

Filed under: Fragrance, Beauty Tips

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Bare Skin, the first scent in the Leslie Blodgett Perfume Diaries collection for Sephora. Photo: Laura Kenney, StyleList


You could call her the Oprah of beauty.

Leslie Blodgett, CEO of Bare Escentuals, single-handedly created the mineral makeup revolution that's defined the beauty industry for the past four years. Though infomercials and QVC appearances, her girlfriend-to-girlfriend delivery style has resonated with clients, creating a cult-like following and driving profits so immense (556.2 million in net sales in 2008) that cosmetics giants like Clinique, Cover Girl and L'Oreal have scrambled to follow suit.

Now, we'll see if she can do the same for fragrance.

In October, Blodgett will launch Perfume Diaries, a limited edition fragrance collection sold exclusively at Sephora. The scents, which seek to recreate emotions, will based on pivotal moments in Blodgett's life as recorded in the journals she's kept since she was a young girl.
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Tags: bare escentuals, Bare Skin, BareEscentuals, bareminerals, BareSkin, fragrance, Leslie Blodgett, Leslie Blodgett Perfume Diaries, LeslieBlodgett, LeslieBlodgettPerfumeDiaries, mineral makeup, MineralMakeup

Justin Timberlake is Ready to Play in New Givenchy Fragrance Campaign

Posted Aug 14th 2009 at 2:05PM by Lesley Kennedy

Filed under: Men, Fragrance

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justin timberlake

Justin Timberlake is the face of Givenchy's new fragrance, PLAY. Photo: Tom Munro for Givenchy

Justin Timberlake is bringing sexy back -- again -- this time as the face for PLAY, Givenchy's new men's fragrance.

Available in both PLAY and PLAY Intense, some of the scents include top notes of bergamot and mandarin orange, middle notes of amyris wood, black pepper and coffee flower and bottom notes of vetiver and patchouli.

The ad campaign, photographed by Tom Munro, is inspired by Timberlake's life.

Find behind-the-scenes footage from the shoot here.


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Tags: fragrance, givenchy, justin-timberlake, mens-fragrance, play, play-intense, tom-munro

Stella McCartney in Battle with Bono's Wife Over 'Nude' Projects

Posted Aug 12th 2009 at 12:00PM by Katie Hintz-Zambrano

Filed under: Style in the News, Fragrance

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Stella McCartney is in hot water over StellaNude scent. Photo: Ben Brittain Cohen, Getty Images

Designer Stella McCartney and Bono's wife Ali Hewson are in a battle over their similarly named ventures, as reported by the Daily Mail.

Hewson and her business partner Bryan Meehan have a company called Nude Skincare, which specializes in natural probiotic products.

When the line was founded a couple of years ago, Hewson suggested naming it Nude, the reverse of Edun, Bono and Hewson's green clothing line.

Now McCartney is naming her newest scent -- out this fall -- StellaNude.

"Nude Skincare is suing for compensation, not because of anything to do with the scent of the perfume but because of branding and the use of the word 'nude,'" the Daily Mail was told by an undisclosed source.
Apparently, McCartney's people are hoping to settle out of court.
Comments (33)

Tags: ali-hewson, bono, copyright-infringement, Edun, fragrance, nude-skincare, Perfume, sephora, stella-mccartney, Stella-McCartney-Lawsuit, stella-nude

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