Posts with tag green jeans

What is the number one thing women care about when it comes to buying denim? Well, isn't it obvious? It's how it makes your butt look. I know I won't put on a pair that doesn't make my ass look unstoppable. The question is, is that the only thing women care about when buying jeans?

Apparently not.

More and more denim brands are going green. Eco-friendly fabrics and production guidelines are playing a key role in many denim purchases. From pricier brands like Loomstate for Barney's Green collection to Levi's Eco line; there is an organic choice for everyone.

What makes a pair of jeans "green"? Well, its not the color -- "green" jeans are typically 100% organic, zippers and buttons are made of recycled metals, and the blue hues are created with natural dyes. Even tags and labels can be "green" by using recycled paper and soy ink. And that's just the materials!

The denim making process can be hazardous to mama Earth too. Did you know that achieving that vintage look on your jeans can take months or years to achieve using chemicals that end up washing off into soil and rivers? Yuck. Changes in production can include using pumice like stones to wear down the denim or a quicker solution is keeping the hues nice and dark with no fading (that's what Serfontaine does).

All "green" enhancements aside; we all know what women really want, and denim designer Mr. Serfontaine agrees ...

"Women care about whether their butts look good in the jeans"

That being said fit needs to be made to please. All of Serfontaine jeans (which are going green) will be made to make your booty a hit at any party -- favorites include the Skinny Minny and the Waysted jean. I haven't had the pleasure to test out any green jeans, but if I do I will let you all know. But let me tell you one thing -- NOTHING will get me out of my Taverniti's ... those jeans are truly amazing.

Godfather of denim, Levi's Jeans, is going green with a line called Levi's Eco, scheduled to launch in the US in November. The jeans are a response to increasing pressure from environmentalist groups.

The factory is in Hungary, so organic cotton will come from the nearest available source, Turkey. Other materials, like the coconut shell button on the waistband, will also come from Europe to cut down on transport and fuel. The dyes will be environmentally friendly, made from natural indigo, potato starch, mimosa flower, and Marseille soap. Even the label will be made from recycled cardboard.