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Posts with tag hispanic

Disney plans fragrances for preteen boys

Filed under: Fragrance, Kids and Babies

Do preteen boys need fragrances? Disney thinks so. They are creating 'Pirates of the Caribbean' and Buzz Lightyear-branded fragrances which are aimed at boys ages 4-11 in Latin communities. Brandweek reports that the new products will be be available in Wal-Mart, Kmart, Target, Duane Reade, Fred Meyer and Longs Drugs stores in areas with large Hispanic populations.

The Disney-branded items will sell for $9.95 and $19.95 and they will be targeting mothers and grandmothers for holiday gift giving. According to the article, U.S. males are slower to get into fragrances than European, Latin and South American boys so the Disney fragrances are expected to give them a push. Baby colognes for both boys and girls are already an established part of European and Latin culture.

Macy's pulls controversial shirt

Filed under: Style in the News, Clothing

Macy's is in trouble over a new line of shirts that was supposed to cater to Hispanic customers, but actually ended up offending them. In particular, a T-shirt that says "Brown Is The New White" was deemed so inflammatory that it was pulled from the store. The shirt is from NaCo, a company that specializes in shirts for young Hispanic people and was created by Tijuana's Edoardo Chavarín and Mazatlán's Robby Vient. A Fox News article quotes "Hispanic marketing expert" Dr. Ed Rincon who says that Macy's doesn't understand Hispanic culture.

A quick look at the NaCo website reveals all sort of shirts that could be deemed offensive such as the one that says "B is for Beaner." I think if these shirts were in some hipster boutique it would be no big deal but because they are in a Macy's it causes controversy.

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