Jordache Jeans goes "hot mom" with Heidi Klum
Filed under: Style in the News, Clothing, Jeans
Looks like Jordache, the jeans of my pre-teenhood, are really going balls-to-the-wall with a comeback. First there was Elizabeth Hurley and Brittany Murphy, and now supermodel and Project Runway hostess Heidi Klum will be featured in ads for the brand.I'm not quite sure what Jordache's target market is with their whole strategy, since Liz Hurley is a slightly older sexy siren, Brittany Murphy seems younger and a little trashy (no offense, but come on). I was iffy about those first two, but I think they are hitting their stride with Heidi Klum, the picture of perfection as the supermodel/tv show hostess, mother of three. If seeing Heidi looking over her bare shoulder and brandishing a riding whip doesn't make you think "holy haute, hot mom," I'm not sure what will.
