Indie Designer Interview: Eric Niccoli of Orthodox
Filed under: Style in the News, Men, Interviews
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For our ongoing feature, Indy Designer Interviews, Eric Niccoli,Creative Director/ Designer, Orthodox Clothing, talks about the subculture of being an indy brand and the importance of wire transfers.
Typically we see "orthodox" with a religious connection. Can you explain how you employ it? In its purest definition, orthodox means an, "adherence to an approved form of doctrine, philosophy, or ideology." Here, at Orthodox, we are creating a lifestyle brand with its own personality and identity. This doesn't imply a perpetual monotony. Fashion evolves and so will Orthodox, but it will do so while retaining our own, peculiar DNA.
There's like 5 billion men's wear lines out there, why should I buy yours? Because we are the bestest in the whole wide world... kidding. We have created a look and feel that is unique in the marketplace. People want to feel unique. In a world of faceless multiplicity, people want to feel like they have identity. Clothing is one of the easiest ways of expressing one's personality and identity. So here at Orthodox we offer the medium of clothing as a means of self expression. We provide forwardly fashionable garments with an intellectually masculine aesthetic. And what man out there doesn't want to be a fashion forward, intellectual man?
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