The NFL Shop Targets the Female Consumer - Role Reversal
Filed under: Holiday Style, Gift Guides
Nothing gets women excited like choking down a bunch of light beer and nachos while a fierce NFL match-up is blaring on the big screen. You know it. And the gear ... those loose-fitting mesh jerseys and awesome wool knit caps with gaudy team colors all over them... women just eat that stuff up. Don't they? Well, maybe that's not the case for all women, but regardless the NFL is marketing directly to women this year -- only it's not what you think.Continue reading The NFL Shop Targets the Female Consumer - Role Reversal
We know. Right now, looking at holiday shopping catalogs, commercials, and mailers must seem like cruel and unusual punishment because, let's face it, we're all collectively broke. Sigh.
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