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Posts with tag jordache

Heidi Klum loves butt bling

Filed under: Clothing, Jeans, Celebrities with Style

What makes a good pair of jeans? A comfy waist? The right fit in the thighs? If you ask Heidi Klum, the answer is simple -- "It's very important to have a little bit of something fun on the butt."

At an event last week celebrating the launch of this seasons Heidi Klum by Jordache denim line, Heidi was all about the booty talk, saying, "The first thing girls do is turn around and look in the mirror and they look at what their butts look like. It has to look right and as perfect as possible."

Continue reading Heidi Klum loves butt bling

Heidi Klum launches Jordache denim line - exclusive interview

Filed under: Events: On the Scene, Clothing, Jeans, Celebrities with Style



In between the hubub of Fashion Week parties and runway shows were celebrity meet and greets -- events where designers or celebrities with clothing lines mixed with press and fans. My favorite was the one by Heidi Klum held at Bloomingdales in New York City's Upper West Side. She was super nice to all the reporters, switching effortlessly from English to German depending on the nationality of whoever she was speaking with.

Continue reading Heidi Klum launches Jordache denim line - exclusive interview

Heidi Klum launches her collection for Jordache

Filed under: Celebrities with Style


Heidi Klum was gorgeous, as usual, as she launched her collection for Jordache at Bloomingdale's at the Beverly Center in L.A. yesterday.

Continue reading Heidi Klum launches her collection for Jordache

Jordache Jeans goes "hot mom" with Heidi Klum

Filed under: Style in the News, Clothing, Jeans

heidi klum for jordacheLooks like Jordache, the jeans of my pre-teenhood, are really going balls-to-the-wall with a comeback. First there was Elizabeth Hurley and Brittany Murphy, and now supermodel and Project Runway hostess Heidi Klum will be featured in ads for the brand.

I'm not quite sure what Jordache's target market is with their whole strategy, since Liz Hurley is a slightly older sexy siren, Brittany Murphy seems younger and a little trashy (no offense, but come on). I was iffy about those first two, but I think they are hitting their stride with Heidi Klum, the picture of perfection as the supermodel/tv show hostess, mother of three. If seeing Heidi looking over her bare shoulder and brandishing a riding whip doesn't make you think "holy haute, hot mom," I'm not sure what will.

Lee Jeans ad campaign on a wire

Filed under: Events: On the Scene, Clothing

lee jeans campaignIf there was ever a time for a comeback from the '80s, it's now. First Jordache returns with a high-end remodel, and high-end model Elizabeth Hurley, now Lee Jeans is going hard-core with an advertising campaign on the streets of Paris. The promotional campaign was created by French agency, Tribeca, features real Lee jeans suspended from rope tied to buildings, as if hung on a laundry line. Jeans are also hung on street poles.

Hey, if the company puts that much thought and creativity into an ad campaign, maybe their jeans will be worthwhile this time around.

[via: The Cool Hunter]

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Jordache Jeans says "modern woman" with Elizabeth Hurley

Filed under: Style in the News, Clothing

jordache jeansRemember Jordache Jeans? Of course you don't! Like all of us, you were way too young to remember the designer jeans craze of the 1970s that was headed by the horse-emblazoned brand.

Jordache Jeans is re-vamping their image as a brand for the modern woman, and has picked up model-actress Elizabeth Hurley to star in print ads that will publish starting in September. Both the Jordache Vintage line, sold in high-end retail stores, and the new Jordache Legacy line, which will be sold exclusively through Macy's stores across the country, will be available this fall.

I'm just waiting for the comeback of Ooh-la-la Sasson!

How You Voted

    Threesome or topless?
    More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

    Inzemove and Fred & Farid

    Do these ads belong in the U.S.?
    StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

    Inzemove and Fred & Farid

    Curly or Straight?
    While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

    Kevin Winter, Getty Images | Jon Furniss, WireImage

    Offensive or artistic?
    Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

    Photo: eBay

    ebay

    Strapless dresses on 13-year-olds
    StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

    Getty Images

    Is Megan the new Angelina?
    Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

    Getty Images

    Did Calvin Klein respond to public's outcry?
    The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

    Rachel Been, AOL

    Calvin Klein's Racy Ad
    Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

    Maggie Coughlan, AOL

    Palin's Pedi
    Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

    Getty Images

    Bright, Light, or Dark as Night?
    How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

    Getty Images

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