Posts with tag loreal

Recent L'Oreal ads in Elle, Allure, and Essence feature the always fabulous Beyonce, but the ad is garnering a lot of complaints. Why would anybody complain about Beyonce in an ad? She's a knockout, right?

Yes, except her skin looks several shades lighter than it normally does.

The ads for Feria haircolor are, as you might expect, creating a lot of controversy. L'Oreal denies any lightening of the singer's skin, saying, "We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone ..."

We are going to share a real beauty secret with you. It pains us a little to do it, especially because it is so simple, and also because it might make you hotter than we are and then how are we going to win Johnny Depp's elusive affections?

Seriously, we have a secret. We know what we're talking about.

Here's a tip so good you won't want to tell your friends:

Last summer I wrote of my secret love for PureOlogy. I hoarded the bottles I got at a PR event for months. Delicious, wonderful stuff but it was hard to justify $20 bottles of shampoo to my frugal life. Perhaps that will change now that PureOlogy has been sold to L'Oreal for an undisclosed amount. The company PureOlogy Research LLC, did $207 million in retail sales for the most recent 12 months. The brand will now join the L'Oréal Professionnel, Kérastase, Matrix, Redken and Mizani brands. I've got my fingers crossed that the end result of this buyout will lead to PureOlogy, magic recipe unchanged, available everywhere for a lower price. Oh well, a drugstore beauty queen can dream...

Over the past few days, multiple people have asked me how I've managed to keep the pink/red in my hair vibrant for so many months. It's a bit tedious to explain each and every time, so I thought it'd be cool to not only share all that I've learned, but to put my knowledge about the process in a handy post, so that I can just share the link whenever I'm asked again.

And please feel free to share your own hair color expertise in the comments! It's always good to learn more, right?

It goes without saying -- experts just know better than the rest of us. And when it comes to make-up, no one is more of an expert than a professional make-up artist. As you might guess, as someone who occasionally has access to make-up artists, I'm constantly pumping them for their expert information.

Of course, sometimes that expert information is catty and gossipy. For instance, a make-up artist once told me that Paris Hilton has HUGE feet -- like size 11! And sometimes that expert information is actually somewhat useful. For example, they can tell you which concealer best covers your dark circles or which mascara gives you the best bang for your buck.

I recently posed the latter question to a make-up artist, and she told me that the best bang your buck is definitely Loreal's Lash Out mascara, which is sold at any old drugstore for $6.99. Why is it so great? Well, according to my Deep Throat Make-up Artist, this mascara is actually the exact same formula that used in the much more expensive Lancome line. The only difference, of course, is packaging and marketing.

So save yourself some bucks, pretty ladies, because you can define, lengthen and fatten your fringe with the best of them, and you can do it for less. You have my *official* why-the-hell-are-my-eyelashes-blonde-when-my-hair-is-brown seal of approval on this one.