Polo from your palm
Filed under: Style in the News
Haven't you ever walked by a store window, or seen an ad for something and thought, "Boy, I'd like to buy that right now without setting foot in a store"? Ralph Lauren is working hard to make that happen, by launching into mobile commerce (m-commerce) which will allow potential consumers to scan a code on a display, ad, or mailer with their phones and shop for the Polo items they adore.
To do this, the company will use Quick Response Technology, which is already popular in Asia and Europe. This makes Polo the first luxury retailer in the U.S. to do so.
