
Contrary to belief and that damn cult film known as
The Devil Wears Prada, not everyone in the fashion industry is cold, ruthless, and only out for themselves. OK. There may be a few personality types that are like this, but the majority actually like each other.
Case in point: Allessandro Dell' Acqua, Edward Enniful, and Grace Coddington.
The latter two helped Allessandro style his first collection for the brand, Malo. Just in case you're not familiar with their fashion pedigrees, Coddington is the editor behind Natalia Vodianova's epic Alice in Wonderland spread and Enniful has been the style director of the very directional style mag,
i-D.
Suffice it to say, skimming
Style.com to check out the new vision of Malo had us in a tiny bit of suspense. And as expected, everything was ultra feminine and beautiful. Hopefully, this will translate into more sales for the brand when all of those demanding socialites flock to high end stores next spring.
[via
Fashion Week Daily]