Posts with tag orthodox

Eric Niccoli of Orthodox (above, at right) gets a little help from Kelly Cutrone (above, with mic) to get his models in order and check the sound cues before retreating backstage to dress for his s/s '09 presentation. Less than an hour later, the models are ready to go and rockin' some mirror shades (below). The style, as shown by the metallic jacket (at end) with moto detailing, is a dressed up rocker: cool enough to make the scene but clever enough to have a real job.

For our ongoing feature, Indy Designer Interviews, Eric Niccoli,
Creative Director/ Designer, Orthodox Clothing, talks about the subculture of being an indy brand and the importance of wire transfers.

Typically we see "orthodox" with a religious connection. Can you explain how you employ it? In its purest definition, orthodox means an, "adherence to an approved form of doctrine, philosophy, or ideology." Here, at Orthodox, we are creating a lifestyle brand with its own personality and identity. This doesn't imply a perpetual monotony. Fashion evolves and so will Orthodox, but it will do so while retaining our own, peculiar DNA.

There's like 5 billion men's wear lines out there, why should I buy yours? Because we are the bestest in the whole wide world... kidding. We have created a look and feel that is unique in the marketplace. People want to feel unique. In a world of faceless multiplicity, people want to feel like they have identity. Clothing is one of the easiest ways of expressing one's personality and identity. So here at Orthodox we offer the medium of clothing as a means of self expression. We provide forwardly fashionable garments with an intellectually masculine aesthetic. And what man out there doesn't want to be a fashion forward, intellectual man?

After my head stopped spinning from the horror called IMASU by Kelly Nishimoto I needed two things ... a cocktail and a better runway show. I suppose I got both with Orthodox but I have a sneaking suspicion the cocktail helped me enjoy the second show more.

The show was short with only 22 looks in the collection and showcased both men's and women's fashions. The overall feel to me was slacker chic, which was the perfect match for the Nirvana cover song they played to open the show. Some key trends I picked out of the collection were metallics, geek glasses, ombre, purple, and gloves.

The great thing about the collection is that it was very wearable and that is exactly what I have to come to expect during LA Fashion Week shows. There was a fair amount of black and white in collection, which is perfect for mixing and matching. Nothing in the collection was too over-the-top so you could literally rip the clothes right off the runway and be on your way.

It looks like LA Fashion Week is starting to look up after all.