
The Connections Tradeshow, held over June 10–11, at The Puck Building, NYC, brought together more than 50 of the country's pre-eminent agents for photography and creative services. Attended by art directors, art buyers, advertising agencies, and various ad producers, the show is organized by
Le Book.
Le Book, an A–Z directory with editions for New York, London and Paris, is widely used among the fashion and advertising industries for sourcing production elements and talent, but not especially well known in general. In this case, the third year of Connections shows Le Book has moved beyond a niche publication.
Everyone knows image production and advertising are not mere tangents to fashion. And editorial plays a key role as well for the photographers, stylists, art directors, and beauty artists represented at the event. It's a unique show, without any direct competition, that's proving to be remarkably successful in connecting the folks who know the people who make pretty pictures. Photographer specialties included still life, beauty, landscape, interiors, fashion, men's fashion, lifestyle, children, automobile, and celebrity. And while digital image capture is the norm, there was a reasonable amount of film photography represented.
Basically, the convention is three rooms of portfolios to flip through. The strength is that the group isn't entirely New York centric, there's a real intention to pull from other markets. Check out
event pictures and these photo portfolios: