Disney plans fragrances for preteen boys
Filed under: Fragrance, Kids and Babies
Do preteen boys need fragrances? Disney thinks so. They are creating 'Pirates of the Caribbean' and Buzz Lightyear-branded fragrances which are aimed at boys ages 4-11 in Latin communities. Brandweek reports that the new products will be be available in Wal-Mart, Kmart, Target, Duane Reade, Fred Meyer and Longs Drugs stores in areas with large Hispanic populations. The Disney-branded items will sell for $9.95 and $19.95 and they will be targeting mothers and grandmothers for holiday gift giving. According to the article, U.S. males are slower to get into fragrances than European, Latin and South American boys so the Disney fragrances are expected to give them a push. Baby colognes for both boys and girls are already an established part of European and Latin culture.
