
So many celebs these days have their own fashion lines. These sort of announcements barely make headlines anymore. Rachel Bilson is going to be yet another in a long line of starlettes who use their popularity to get them a gig designing clothes. She's hooking up with DKNY to create a line of jeans for the brand. They will be sold in stores, starting in September, under the name Edie Rose.
Reaching out to DKNY, Rachel contacted them to see if they would be interested in working with her. The company gladly accepted. The DKNY president said, "Our customer has a real emotional connection with Rachel and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection."
Some celebrity fashion lines make absolutely no sense -- Hello, who in the world is going to buy
clothes made by Avril Lavigne?!? But, Rachel Bilson is actually somewhat of a fashionista. Aside from the fact that's she's tiny, perky and adorable, she really never gets it wrong. Her personal style is cute and edgy, yet not over the top or skanky.
Browse through the gallery and tell me if you agree. Is she worthy of having her own line?
Via
Star.