Loomstate for Target Launch
Filed under: Events: On the Scene, Green Fashion
It's been well documented that every time Target unveils a new designer collaboration (think Alexander McQueen, Thakoon, and Proenza Schouler) retail mayhem ensues. Last night, at the party to commemorate Target's first eco-friendly collaboration with the organic label Loomstate, it was Hollywood darlings in the form of Elizabeth Banks, Anna Paquin, and Anna Faris who were doing all the shopping. The private event, held at at Venice Beach's Big Red Sun, previewed the price-conscious and environmentally-sound clothing (range $14.99 to $44.99) created by Scott Mackinlay Hahn and Rogan Gregory. "There's absolutely no better partner than Target for our mission, for our values, and for our aesthetic point of view culturally, " said Hahn. "This is as good as it gets. We hope to work with them again." Don't worry fellow shoppers, this incarnation of guilt-free garments will hit stores on April 19th.
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