Posts with tag santogold

As was mentioned earlier, Converse has teamed up with a slew of music heavyweights to celebrate the its 100th year anniversary.

Super-producer Pharrell Williams enlisted the help of up-and-coming star Santogold and Julian Casablancas of the Strokes to create a song that embodies the spirit of Converse and gets people dancing. The track is upbeat, fun, and makes for a great summer jam. And guess what? It can be downloaded for free on Converse's site right now. We know, cool.

The artists came together and made an accompanying music video for their song too. It was directed by Psyop's Marie Hyon and Marco Spier and features a cool 3-D black-and-white paper-doll treatment. Enjoy.

In celebration of their 100th anniversary, Converse enlisted the help of rapper Santogold, super producer Pharrell Williams, N.E.R.D. and John Casablancas of The Strokes to create a song for the brand.

Basically, it's the less obnoxious and annoying version of Nelly's hit, Air Force Ones. Product placement lite, if you will.

In a desperate attempt to get more Chuck Taylors on the feet of hipsters everywhere (not that they need that much help), Converse has turned to the world of music for guidance. Using the talents of Julian Casablancas of The Strokes, Pharrell Williams of NERD and The Neptunes, and Santogold, the company hopes to form a music collaboration so awesome that the sneakers will go flying off the shelves. But, you know, in a cool way.

They have also filmed a video, in which the sneakers will be featured prominently. Let's see if they can pull this off as a music video with sneakers and not a commercial with new music.

As someone who has already bought into the scruffy Chuck Taylor lifestyle, we don't need any additional convincing. However, as cool as this collaboration sounds, we can't help but wonder just how effective it will actually be. There must be some tween-y skateboarders who will go nuts for it.