Posts with tag social networking

While we do love million-dollar fashion spreads in magazines, they're rarely as inspiring as shots of street style. (Without the benefit of A-list photographers, fussed-over lighting and a team of professional stylists, plenty of people dress quite well in day-to-day life, thank you.)

Lookbook.nu offers an ode to just those individuals. The online style diary, where members (like Lina, pictured above) upload their DIY fashion pics, recalls a cheekier, younger version of The Sartorialist. Populated by self-described artists, students, lovers and nobodies, Lookbook's San Franciscan founders call it a "social experiment in style." (We call it completely addicting to browse.)

With trendsetters from Estonia, Berlin, the Philippines, and Stockholm--among others--featured, you might even learn something about geography while you're at it.

Forget Facebook and Myspace (and Bebo and Linked in and Xing...) if you're a funky fashionista who wants to publicize your talent and break into the industry in a big way, you may find the best way forward is to apply for Project Runway sign up to the most fashion-forward social networking site on the net.

FashionSpace has over 20,000 members in 120 countries, and could mean to aspiring designers what Myspace used to mean to unsigned bands: a place to be discovered.

I only recently made a MySpace profile, and I think I was the very last person on the planet to sign up. Everyone has one -- and it's practically required if you're young, hip and into fashion trends. That's why Alexander McQueen has launched a new marketing campaign with ads designed by young people the company hand-picked from MySpace.

The design house found 35 kids (all under 21) based on the "flair and imagination they showed" on their MySpace profile. Then they invited all 35 to the McQ studio, where the kids were "given full access to the collection and asked to document their approach to creating an image video or instillation using the items they selected."

In the end, 8 ads were chosen, and are being used, unaltered, in the company's new campaign. Not only was this a fantastic idea for targeting the coveted 18-24 demographic, but the results are phenomenal -- I can't believe they were created almost entirely by teenagers.