As the world of fashion
reacts to the tanking economy, some high-end players are making bold new
compromises partnerships in order to break into a recession-friendly lower price point. For example, in an attempt to scoop up some consumers that will be
broke bargain shopping for the foreseeable future (
like us), Esteé Lauder will be
launching a trio of fragrances exclusively at the fashion hub that is Wal-Mart.
The new line will be sold under the name C-Thru, as in the bottles are transparent --
or as in '
wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the
historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.
The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target.
Weird.
[via
HauteConcept]