The new Burt's Bees natural beauty campaign: How natural is it?
Filed under: Cosmetics, Skin Care, Style for a Cause
Words like natural and organic sure get tossed around a lot in the beauty industry. According to The Organic Beauty Expert, Burt's Bees might want to back off on the natural terminology, which could be tough since their new campaign is Natural Versus.
Burt's Bees recently teamed with Mike Indursky, who did wonders with L'Oreal in terms of boosting sales. However, the target market for Burt's Bees is a little different than that for L'Oreal -- they care more about how their products are made than which celebrity swears by them. And the hardcore natural beauty girls are a bit more educated about what should be in their products -- they're not just going to take a fancy schmancy ad at face value.
Burt's Bees recently teamed with Mike Indursky, who did wonders with L'Oreal in terms of boosting sales. However, the target market for Burt's Bees is a little different than that for L'Oreal -- they care more about how their products are made than which celebrity swears by them. And the hardcore natural beauty girls are a bit more educated about what should be in their products -- they're not just going to take a fancy schmancy ad at face value.
Continue reading The new Burt's Bees natural beauty campaign: How natural is it?
