Posts with tag wand

We almost found the laziest mascara ever. Almost.

Givenchy's Phemonen'Eyes Masacara has an innovative spherical design built specifically get those little pain in the ass hard to reach lashes. It is also made for all eye shapes – whatever that means. Regardless, it promises big results for such a little sphere. We're perplexed.

If only this baby spun and did all the work for us, we'd be in heaven.

As women, we want our mascara to be a macho man -- thick, long, long-lasting, conditioning and waterproof. Okay, maybe that was the wrong metaphor but regardless, we expect a lot out of our mascara but we might not be doing our part in meeting our partner half way.

Here are a few helpful hints to get the best show out of your favorite mascara.

Women expect a lot from their eyelashes: thick, long, separated and curled. Like everything else in beauty, the gold standard is exactly the opposite of the way we all wake up in the morning.

Gone are the days of the simple wand in a standard tube, filled with black goop. According to the New York Times, starting this fall, we will be seeing some major mascara innovation. From the high-end contenders like Chanel and Lancôme, to the drugstore brands like Maybelline and Revlon, be prepared for an array of new wands that resemble everything from a miniature hairbrush (promising) to a tiny cactus (no way I'm putting that next to my eye!).

Because I'm a sucker for cosmetic novelty, I'm eager to see what these wands are going to do for my lashes. With any luck, they'll do the opposite of what they will do to my wallet...