StyleListhttp://www.stylelist.comStyleListhttp://www.blogsmithmedia.com/http://www.stylelist.com/media/feedlogo.gifStyleListhttp://www.stylelist.comen-usCopyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only.Blogsmith http://www.blogsmith.com/Patrick Dempsey 2 Fragrance Giveawayhttp://www.stylelist.com/2009/11/26/patrick-dempsey-2-fragrance-giveaway/Erin Donnellyhttp://www.stylelist.com/2009/11/26/patrick-dempsey-2-fragrance-giveaway/http://www.stylelist.com/2009/11/26/patrick-dempsey-2-fragrance-giveaway/#commentsFiled under: , , ,

Give this McDreamy gift to the man in your life. Photo courtesy of Avon.

Wouldn't you just love to get your hands on Patrick Dempsey? Join the club.

And while -- sorry, gals -- McDreamy is off-limits, the follow-up fragrance to his Avon debut, Unscripted, Patrick Dempsey 2 is totally up for grabs.

In fact, we're giving five lucky readers the eau de toilette spay!

Inspired by his marriage to wife Jillian Dempsey (Avon's Global Creative Color Director), the actor developed a bold scent with an Oriental spicy edge thanks to top notes of saffron, nutmeg and mandarin.

"Both of the fragrances are aspects of me, but this one is more complex," Dempsey told StyleList in an exclusive interview earlier this week. "It pushes it a little further -- it's bolder, not as sweet, and more spicy."

For a chance to win Patrick Dempsey 2 and experience its intoxicating scent for yourself, see below. The fragrance is also for sale on Avon's site.






Here's how to enter:

  • To enter, leave a confirmed comment telling us what you think Patrick Dempsey should name his potential third fragrance.
  • The comment must be left before 5pm ET on December 2, 2009.
  • You may enter only once.
  • Five winners will be selected in a random drawing.
  • Five winners will receive a 2.5 fl. oz. Patrick Dempsey 2 Eau de Toilette Spray (valued at $35 each).
  • Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
  • Click here for complete Official Rules.

Patrick Dempsey 2 Fragrance Giveaway originally appeared on StyleList on Thu, 26 Nov 2009 23:12:00 EST. Please see our terms for use of feeds.

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]]>avoncelebrity fragrancefragrancegiveawayjillian dempseypatrick dempseypatrick dempsey 2UnscriptedErin DonnellyThu, 26 Nov 2009 23:12:00 ESTSean Combs Debuts Fragrances on HSNhttp://www.stylelist.com/2009/11/24/sean-diddy-combs-debuts-on-hsn-monday/Grace Goldhttp://www.stylelist.com/2009/11/24/sean-diddy-combs-debuts-on-hsn-monday/http://www.stylelist.com/2009/11/24/sean-diddy-combs-debuts-on-hsn-monday/#commentsFiled under: , , , ,

Diddy does home shopping. Photo: Getty Images


This Monday the 30th, Sean "Diddy" Combs will appear in a place you'd least likely guess to be the former hip hop star's new hangout: HSN.

According to today's WWD, Diddy will present his I Am King and Unforgivable fragrances in a tv talk show-esque interview.

And mind you - there will be no outright sales hawking.

Diddy will present his I Am King and Unforgivable fragrances in tv talk show style, as a chit-chat interview instead of a sales pitch. "With the help of HSN, I'm going to be coming to your living room for the holidays. I can't wait to show viewers my lineup of Sean John Fragrances for men and women," says Combs.

And the digs? A customized set meant to mimic an inviting yet elegant living room complete with fireplace, built by HSN in its St. Petersburg, Florida studio just for the designer.

While the Combs-HSN partnership may initially seem odd, HSN sees it as a perfect pairing. "We have a real diverse audience and we see the opportunity for Sean to bring in a broad segment of new customers. This is a very embedded part of the strategy to really create a very exciting, dynamic distribution channel for prestige fragrances," says Grossman.

Diddy will be on HSN from 11 p.m. to 1 a.m. on Nov. 30th, with rumors from industry sources circulating that the projected sales goal is to break $400,000 during the evening show.

Somehow, that wouldn't surprise us.

Sean Combs Debuts Fragrances on HSN originally appeared on StyleList on Tue, 24 Nov 2009 14:50:00 EST. Please see our terms for use of feeds.

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]]>hsni am kingIAmKingMindy GrossmanMindyGrossmansean combsSeanCombsunforgivableGrace GoldTue, 24 Nov 2009 14:50:00 ESTPatrick Dempsey Dishes on New Fragrance - Exclusive Interviewhttp://www.stylelist.com/2009/11/23/patrick-dempsey-2-fragrance-cologne/Laura Kenneyhttp://www.stylelist.com/2009/11/23/patrick-dempsey-2-fragrance-cologne/http://www.stylelist.com/2009/11/23/patrick-dempsey-2-fragrance-cologne/#commentsFiled under: , , ,

Twice as Nice: Patrick Dempsey shares a tender moment with wife Jillian for the Patrick Dempsey 2 advertising campaign. Photo: Courtesy of Avon


On the heels of Unscripted, Patrick Dempsey's first foray into the fragrance world a little less than a year ago, comes Patrick Dempsey 2.

The actor's second fragrance, which Avon launched earlier this month, is a sophisticated evolution of his first. "Both of the fragrances are aspects of me, but this one is more complex, says Dempsey. "It pushes it a little further -- it's bolder, not as sweet, and more spicy."

Dempsey loves creating scents -- and in an industry where many stars slap their names on juices for an easy profit, his involvement is refreshing. We interviewed Dempsey about his first scent, Unscripted, and his exuberance was contagious - he described raiding Barney's and buying twenty of his favorite scents to study the notes and the bottles.

Now more seasoned, Dempsey has traded his wide eyed newcomer persona for that of a fragrance insider. It's the nuances of scent creation -- and the emotions fragrance evokes -- that are sparking his interest this time around.

Patrick Dempsey 2. Photo: Courtesy of Avon



"I really enjoy the overall process of creating a scent," Dempsey explained. "You learn that the top, middle and base notes play like a song, and if you change just one note it can either improve or disrupt the melody."

"Unscripted is about the individual, while Patrick Dempsey 2 is about coming back to the person who makes you feel special; it's about the importance of a union," he said. "This scent evokes the feeling of strength and intimacy you experience with the person you love."

The scent is no doubt inspired by his relationship with wife Jillian Dempsey, a beauty industry icon who started as a Hollywood makeup artist (the two met on set), created the cult favorite Delux Beauty line, and is currently Avon's Global Creative Color Director.

With three children and busy careers, keeping their relationship strong is a huge focus. "It's hard to find a date night and steal those moments together," he said.

Ironically, work has actually helped the Dempseys spend more time together. "Working with Avon brings Jill and I together, and it's really fun because it's not so much work as it is creative play."

The two appeared in front of the camera together for the first time for the advertising campaign for Patrick Dempsey 2, pictured above. "It's fun to be in front of the camera with my wife," he said. "It was neat to see the different sides of each others personalities in front of the camera."

With top notes of saffron and mandarin, middle notes of green fig and spiced wood, and base notes of patchouli and skin musk accord, Patrick Dempsey 2 serves up some totally new notes, while doing new things with Dempsey's old favorites. "Some of my favorite notes from Unscripted, fig and patchouli, appear again in this fragrance with a darker, more mysterious effect --
it's a completely different way to wear the notes."

Patrick Dempsey Dishes on New Fragrance - Exclusive Interview originally appeared on StyleList on Mon, 23 Nov 2009 18:15:00 EST. Please see our terms for use of feeds.

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]]>AvonfragrancePartrick Dempsey UnscriptedPartrickDempseyUnscriptedpatrick dempseyPatrick Dempsey 2PatrickDempseyPatrickDempsey2Laura KenneyMon, 23 Nov 2009 18:15:00 ESTZoe Kravitz is the New Face for Vera Wang Princesshttp://www.stylelist.com/2009/11/19/zoe-kravitz-vera-wang-princess/Courtney Dunlophttp://www.stylelist.com/2009/11/19/zoe-kravitz-vera-wang-princess/http://www.stylelist.com/2009/11/19/zoe-kravitz-vera-wang-princess/#commentsFiled under: ,

zoe kravitz

Zoe Kravitz, rebel royalty. Photo courtesy of Coty, Inc.


What is it about rock stars that keeps them churning out offspring-turned-models? Oh yeah -- they procreate with the most beautiful women in the world.

The latest member in the beautiful rock royalty club is Zoe Kravitz -- daughter of Lenny Kravitz and Lisa Bonet. Zoe is the newest face for Vera Wang Princess (a spot previously filled by Camilla Belle) and she fits the role perfectly. Think pretty but cool, and glamorous but in a slightly disheveled way.

To celebrate the new lady of the manor, the new website verawangprincess.com is an interactive site where you can upload your own pictures into a gallery to appear on the site, link your princess pic to Facebook, and download playlists. The site will also offer exclusive contests for Princess fans.

We love this spokesmodel choice! Zoe is fairly unknown here in the states, although she has appeared in the movies "No Reservations" and "The Brave One". She's beautiful, but not in a cookie-cutter way and we love seeing diversity in beauty ads.

Well played, Princess!

Zoe Kravitz is the New Face for Vera Wang Princess originally appeared on StyleList on Thu, 19 Nov 2009 16:55:00 EST. Please see our terms for use of feeds.

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]]>vera wangvera wang princessVeraWangVeraWangPrincessZoe KravitzZoeKravitzCourtney DunlopThu, 19 Nov 2009 16:55:00 ESTSmell Like Your Favorite Dead Celebrity! (No Kidding.)http://www.stylelist.com/2009/11/17/smell-like-your-favorite-dead-celebrity-no-kidding/Courtney Dunlophttp://www.stylelist.com/2009/11/17/smell-like-your-favorite-dead-celebrity-no-kidding/http://www.stylelist.com/2009/11/17/smell-like-your-favorite-dead-celebrity-no-kidding/#commentsFiled under: , ,

Photo: Hulton Archive/Getty Images

File this one under wacko (or should we say wack-eau)!

According to the New York Daily News, a company in Beverly Hills is formulating what they call "antiquity" fragrances, which are based off the DNA of deceased celebrities.

MyDNAFragrance.com uses hair clippings (which are gathered from a celebrity hair collector, and yes, you read that right) from the deceased celebs to base the fragrances on the genetic code. But it's not clear what the fragrances actually smell like. According to the website, Blue Suede (Elvis's scent, duh!) "creates an attractiveness that lasts all day." Huh??

One thing we know is the scents aren't literal translations. Dr. Diva Verdun, chief development officer at mydnafragrance.com told the Daily News, "I did a little research on Elvis, and he actually had really bad body odor. So we don't want to clone him in any way or create a fragrance that actually smelled like him."

There are lots of celebrities to choose from, including Marilyn Monroe (okaaaay...), Michael Jackson (already?), Marie Antoinette (!!) and John Wilkes Booth (what the...?!).

This is just plain weird. If you're into perfume collector's items, maybe you should just stick to the Harajuku Lovers?

Smell Like Your Favorite Dead Celebrity! (No Kidding.) originally appeared on StyleList on Tue, 17 Nov 2009 19:30:00 EST. Please see our terms for use of feeds.

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]]>celebrity fragranceCelebrityFragranceElvis PresleyElvisPresleyMarie AntoinetteMarieAntoinettemarylin monroeMarylinMonroemydnafragrance.comCourtney DunlopTue, 17 Nov 2009 19:30:00 ESTOdin's Cool New Fragrances - For Him or Herhttp://www.stylelist.com/2009/11/17/odins-cool-new-fragrances-for-him-or-her/Courtney Dunlophttp://www.stylelist.com/2009/11/17/odins-cool-new-fragrances-for-him-or-her/http://www.stylelist.com/2009/11/17/odins-cool-new-fragrances-for-him-or-her/#commentsFiled under: ,

odin fragrance

Odin's new scents have a downtown vibe. Photo courtesy of Odin.


Introducing downtown cool, bottled.

Menswear boutique Odin -- in NYC's East Village -- is a hot spot for up and coming designers (as is its next door sister store, Pas de Deux) like Duckie Brown and Band of Outsiders, and indie beauty labels like Clark's Botanicals and Sharp's.

Over the years, owners Paul Birardi and Eddy Chai noticed that both men and women were buying and wearing the same fragrances, regardless of what gender the scent was meant for, and that inspired them to create their own line of three unisex fragrances.

Launching today, 01 Nomad is exotic and spicy, with notes of juniper berries, Indian black pepper and tonka bean. Crisp 02 Owari includes notes of mandarin, neroli and grapefruit, and 03 Century channels classic sophistication with earthy notes of silver birch, smoky vetiver, and dry oak moss.

Buy the collection at odinedt.com - they'll make great gifts for the fragrance snobs in your life.

Another good perfume gift idea? How 'bout a gift certificate to custom make a personal scent?

Odin's Cool New Fragrances - For Him or Her originally appeared on StyleList on Tue, 17 Nov 2009 07:00:00 EST. Please see our terms for use of feeds.

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]]>eddy chaiEddyChaiodinodin edtOdinEdtpas de deuxPasDeDeuxpaul birardiPaulBirardiCourtney DunlopTue, 17 Nov 2009 07:00:00 ESTScarlett Johansson for Dolce & Gabbana - Three Times the Sexyhttp://www.stylelist.com/2009/11/16/scarlett-johansson-for-dolce-and-gabbana-three-times-the-sexy/Courtney Dunlophttp://www.stylelist.com/2009/11/16/scarlett-johansson-for-dolce-and-gabbana-three-times-the-sexy/http://www.stylelist.com/2009/11/16/scarlett-johansson-for-dolce-and-gabbana-three-times-the-sexy/#commentsFiled under: , , , ,

scarlett johansson

Scarlett Johansson, pretty in pink. Photo courtesy of Dolce & Gabbana

In the latest Dolce & Gabbana fragrance ads, actress Scarlett Johansson proves that there is more than one route to sexy: Three incarnations of the perfume The One equals three incarnations of a voluptuous Ms. Johansson.

For original The One, ScarJo is all bright crimson lips, screen siren hair and a white bustier to channel classic Hollywood glamour (a look that's right at home on Johansson), but we can't get over how incredible she looks in pink! For Rose The One she looks like a dewy fresh flower with her (enviable) radiant skin, petal-pink lips, and tousled curls.

We're not too sure how the unusual middle part would play out in real life, but her soft-focus makeup is totally doable.

Her look for L'eau The One shows off more of the va-va-voom factor, and reminds us all why we shouldn't aspire to look like skinny teenage models. With her simple, side-swept hair and smoky contoured eye makeup, Johansson plays the part of a sultry femme fatale.

Prognosis: Ryan Reynolds is one lucky man. Also check out Johansson's other style persona -- rock chick!

scarlett johansson

ScarJo as a classic beauty and femme fatale. Photos courtesy of Dolce & Gabbana.

Scarlett Johansson for Dolce & Gabbana - Three Times the Sexy originally appeared on StyleList on Mon, 16 Nov 2009 15:45:00 EST. Please see our terms for use of feeds.

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]]>celebrity AdsCelebrityAdsDolce and Gabbanadolce and gabbana fragranceDolce and Gabbana The OneFragrancescarlett johanssonCourtney DunlopMon, 16 Nov 2009 15:45:00 ESTNew Scents From Gwen Stefani - Harajuku Lovers Sunshine Cutieshttp://www.stylelist.com/2009/11/16/new-scents-from-gwen-stefani-harajuku-lovers-sunshine-cuties/Courtney Dunlophttp://www.stylelist.com/2009/11/16/new-scents-from-gwen-stefani-harajuku-lovers-sunshine-cuties/http://www.stylelist.com/2009/11/16/new-scents-from-gwen-stefani-harajuku-lovers-sunshine-cuties/#commentsFiled under: ,

sunshine cuties

Harajuku Lovers Sunshine Cuties. Photo courtesy of Coty, Inc.


Adorable alert! Gwen Stefani's wildly popular Harajuku Lovers fragrance dolls are getting some new friends -- the Sunshine Cuties. We love their little bathing suits and pedicured toes!

Stefani told WWD, "We wanted to change up the outfits, because that's what they are -- little fashion plates." She also said she and the perfumers based the scents on their personalities.

  • Love: fruity floral
  • Lil' Angel: citrus vanilla
  • Music: sensuous floral
  • Baby: dewy floral
  • G: creamy musk
Inside the swimming pool-esque turquoise packaging is the collection tagline: "You got the wicked style. I like the way you are. I am your biggest fan."

Harajuku Lovers Sunshine Cuties launch in February 2010 for a limited time, but if you'd like to get your hands on the little dolls right away, Stefani's limited edition Snow Bunnies are available now.

Want more Stefani? Check out StyleList's exclusive interview with Gwen Stefani.

New Scents From Gwen Stefani - Harajuku Lovers Sunshine Cuties originally appeared on StyleList on Mon, 16 Nov 2009 09:00:00 EST. Please see our terms for use of feeds.

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]]>Gwen StefaniGwenStefaniharajuku loversHarajukuLoverssunshine cutiesSunshineCutiesCourtney DunlopMon, 16 Nov 2009 09:00:00 ESTKate Moss on Her New Fragrance, Vintagehttp://www.stylelist.com/2009/11/13/kate-moss-on-her-new-fragrance-vintage/Grace Goldhttp://www.stylelist.com/2009/11/13/kate-moss-on-her-new-fragrance-vintage/http://www.stylelist.com/2009/11/13/kate-moss-on-her-new-fragrance-vintage/#commentsFiled under: , ,

Kate Moss models in the ad campaign for her newest fragrance, Vintage. Photo: Courtesy of Coty


Listen up Kate Moss groupies: the svelte and stylish stunner is rapidly expanding!

As we reported this summer, Moss has created her third fragrance with Coty - a delicious and fruity floral called "Vintage."

And in today's issue of WWD, the beauty reveals she is now a full-fledged business tycoon. Aside from her fragrances, Moss also designs a fashion line with Topshop, collaborates with hairstylist James Brown on a haircare brand, and continues to model for luxury brands like Yves Saint Laurent and Longchamp.

Next up? Moss and Coty are talking about a potential collection for makeup brand Rimmel, of whose campaign ads Moss already graces.

"It's fun for me," said Moss. "I still model, and I enjoy doing that, as well. Working on the creative process is really interesting for me because I do know what I like, so it's fun for me to realize that it becomes part of you. It's not just putting your name on something; it's about being very involved in it."

And Moss's personal identity is deeply involved in her newest scent - right down to the packaging.

"I couldn't really afford designer clothes when I was young, so I just went to secondhand shops. It wasn't called vintage then, it was called 'secondhand' when I was 15," says Moss.

Of the ad campaign that features her against a mirror background that mimics the fragrance bottle design, Moss adds, "The imagery is modern, but it's vintage. Everything I'm wearing, apart from maybe the shoes, is vintage."

Only sold in Europe at the moment, Vintage is available as an eau de toilette, with a price range of about $23-$53 at the current exchange rate.

Kate Moss on Her New Fragrance, Vintage originally appeared on StyleList on Fri, 13 Nov 2009 14:50:00 EST. Please see our terms for use of feeds.

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]]>CotyJames Brownjames brown hairdresserjames brown londonJamesBrownJamesBrownHairdresserJamesBrownLondonkate mosskate moss vintageKateMossKateMossVintageGrace GoldFri, 13 Nov 2009 14:50:00 ESTThierry Mugler's Latest Fragrance Innovationhttp://www.stylelist.com/2009/11/05/thierry-mugler-liqueurs-de-parfum/Courtney Dunlophttp://www.stylelist.com/2009/11/05/thierry-mugler-liqueurs-de-parfum/http://www.stylelist.com/2009/11/05/thierry-mugler-liqueurs-de-parfum/#commentsFiled under: , ,

angel liqueur de parfum

Angel Liqueur de Parfum is aged to perfection. Photo courtesy of Clarins Fragrance Group


Thierry Mugler, the mastermind behind fragrance greats Angel and Alien, has a new perfume innovation just in time for gift-giving season.

Mugler's Liqueurs de Parfum combine two luxury concepts into one -- haute perfumery and perfectly aged liqueur. Similar to the distillation process of fine cognac, the perfume was "aged" in specifically chosen wood barrels for eight weeks, which allowed for the notes to mature in a way not possible within traditional perfumery.

For Angel lovers (and there are a lot of them out there), this aging process brings a new dimension to their favorite scent. Angel Liqueur de Parfum was distilled in a cherry wood cask, which brought out a candied fruit and honey overtone, and also added richness to the woody patchouli base note.

Alien Liqueur de Parfum was aged in an oak cask, which added depth to the subtle almond note and gave a more sensual feel to the amber base.

The perfumes are limited edition, which makes them a perfect collector's item for the fragrance lovers in your life. Look for them them now at Saks Fifth Avenue and thierrymugler.com.

Thierry Mugler's Latest Fragrance Innovation originally appeared on StyleList on Thu, 05 Nov 2009 15:45:00 EST. Please see our terms for use of feeds.

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]]>fragranceholidayliqueurs de parfumLiqueursDeParfumThierry Muglerthierry mugler alienthierry mugler angelThierryMuglerThierryMuglerAlienThierryMuglerAngelCourtney DunlopThu, 05 Nov 2009 15:45:00 ESTReese Witherspoon 'In Bloom' Perfume Giveawayhttp://www.stylelist.com/2009/11/03/reese-witherspoon-perfume-giveaway/Lesley Kennedyhttp://www.stylelist.com/2009/11/03/reese-witherspoon-perfume-giveaway/http://www.stylelist.com/2009/11/03/reese-witherspoon-perfume-giveaway/#commentsFiled under: , ,

in bloom by reese witherspoon

In Bloom by Reese Witherspoon. Photo courtesy of Avon.

Do you covet Reese Witherspoon's A-list style? Well, we can't promise that you will look like her, but we can help you smell like the "Legally Blonde" star.

In Bloom by Reese Witherspoon, a new fragrance in partmership with Avon, has just hit the market, and StyleList is giving away 10 -- count 'em 10 -- 1.7 fl oz. bottles of the new "floral oriental woody" scent..

"My mother always wore gardenia perfume, so I've always been attracted to white flowers," Witherspoon told StyleList. "A large part of my childhood [in Tennessee] was spent in my front yard in a gigantic magnolia tree. So I knew it had to have magnolia blossom in it."

In Bloom smells like Jasmin, gardenia and magnolia; a touch of Georgia peach tea leaves; and a hint of amber and wood. Prices range from $15 to $59 and is available through Avon reps and on avon.com.

Here's how to enter:

  • To enter, leave a confirmed comment below telling us what you think Reese should name her hypothetical next fragrance.
  • The comment must be left before 5pm ET on November 11, 2009.
  • You may enter only once. Ten winners will be selected in a random drawing.
  • Ten winners will receive a 1.7 fl oz bottle of In Bloom by Reese Witherspoon (valued at $34).
  • Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
  • Click here for complete official rules.

Reese Witherspoon 'In Bloom' Perfume Giveaway originally appeared on StyleList on Tue, 03 Nov 2009 14:45:00 EST. Please see our terms for use of feeds.

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]]>celebrity FragrancesCelebrityFragrancescontestgiveawayin bloomInBloomperfumereese witherspoonReeseWitherspoonLesley KennedyTue, 03 Nov 2009 14:45:00 ESTStores Secretly Pumping Perfume to Increase Fragrance Saleshttp://www.stylelist.com/2009/10/30/stores-secretly-pumping-perfume/Melissa Schweigerhttp://www.stylelist.com/2009/10/30/stores-secretly-pumping-perfume/http://www.stylelist.com/2009/10/30/stores-secretly-pumping-perfume/#commentsFiled under: , , ,

Bebe Eau de Parfum. Photo: Bebe.com

Don't be surprised if the next time you walk into your favorite store, you feel oddly compelled to buy fragrance.

A company called Prolitec is providing retailers, such as Bebe, with a discreet way to introduce shoppers to their perfume with something called "ambient scenting," reports WWD.

According to WWD, Bebe uses an easy-to-hide, 5-inch cube that disperses the essence of the scent around visual displays to help introduce the fragrance.

This kind of innovative thinking may just be what the struggling fragrance industry needs to shake things up a bit. "I think we're at a point with scent where music was 10 or 15 years ago," Roger Bensinger, executive vice president of marketing at Prolitec told the paper.

"Now you wouldn't think of going into a store without hearing music."

While no hard data exists showing what sampling does for sales, the Scent Marketing Institute reports it can result in double-digit sales, according to the source.

Carb counters beware! Prolitec also provides grocery stores with the scent of a loaf of bread, reports WWD. (We're hungry just thinking about it.)

Read up on other perfume pumpers.

Stores Secretly Pumping Perfume to Increase Fragrance Sales originally appeared on StyleList on Fri, 30 Oct 2009 21:15:00 EST. Please see our terms for use of feeds.

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]]>bebeBebe eau de parfumBebeEauDeParfumfragranceperfumeprolitecScent Marketing InstituteScentMarketingInstitutesecret scentingSecretScentingMelissa SchweigerFri, 30 Oct 2009 21:15:00 ESTReese Witherspoon Perfume Launch - Star Talks to StyleList About Her 'In Bloom' Inspirationshttp://www.stylelist.com/2009/10/30/reese-witherspoon-perfume-launch-in-bloom-avon/Marissa Goldhttp://www.stylelist.com/2009/10/30/reese-witherspoon-perfume-launch-in-bloom-avon/http://www.stylelist.com/2009/10/30/reese-witherspoon-perfume-launch-in-bloom-avon/#commentsFiled under: , , ,

Photo: Kevin Mazur, WireImage

We finally got to sniff Reese Witherspoon's "In Bloom" fragrance from Avon, (which launches next week, by the way), and we're loving the soft floral scent.

For those who wonder just how involved the busy mom and actress was in the development process, sweet Southern Reese (wearing a gorgeous L'Wren Scott dress, shown here) explains how the process has been a long time coming:

"My mother always wore gardenia perfume, so I've always been attracted to white flowers," Reese said.

"A large part of my childhood [in Tennessee] was spent in my front yard in a gigantic magnolia tree. So I knew it had to have magnolia blossom in it."

Aside from those two feminine notes, Reese explains, "We mixed it with peach tea lives, and it created something a little bit softer but still very sophisticated."

The best part? The soft, girly eau de parfum retails for just $34.

"Avon is incredibly responsible with the prices on their products, and they have great quality products," Reese told StyleList. "Its a way of having luxury items that people can really afford. It's nice to be part of a company that bears that in mind."

So does that mean Reese's friends and family can expect to receive a bottle for the holidays this year?

"Everyone I know really wants it, " she laughed. "Maybe they're just being nice!"

Reese Witherspoon Perfume Launch - Star Talks to StyleList About Her 'In Bloom' Inspirations originally appeared on StyleList on Fri, 30 Oct 2009 14:30:00 EST. Please see our terms for use of feeds.

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]]>avonfragrancereese witherspoonReeseWitherspoonMarissa GoldFri, 30 Oct 2009 14:30:00 ESTDemeter Expands to Sephora and Duane Readehttp://www.stylelist.com/2009/10/30/demeter-fragrances-sephora-duane-reade/Courtney Dunlophttp://www.stylelist.com/2009/10/30/demeter-fragrances-sephora-duane-reade/http://www.stylelist.com/2009/10/30/demeter-fragrances-sephora-duane-reade/#commentsFiled under: , ,

demeter

A few of Demeter's classic scents. Photo courtesy of Demeter.


Cult-favorite fragrance brand Demeter (known for their cheeky scents like Dirt, Gin & Tonic, and Sex On The Beach) is still going strong after 13 years.

In fact, while other perfume brands struggle to make sales, Demeter is actually expanding.

They recently launched the Sephora-exclusive Vintage Naturals collection (a 100% natural fragrance line) and most recently announced distribution into over 175 Duane Reade locations.

So what's Demeter's secret to success?

"For one, our fragrances are fabulous," CEO Mark Crames told StyleList. "If we didn't make great smells we wouldn't be here."

Continue reading Demeter Expands to Sephora and Duane Reade

Demeter Expands to Sephora and Duane Reade originally appeared on StyleList on Fri, 30 Oct 2009 09:00:00 EST. Please see our terms for use of feeds.

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]]>demeterdemeter vintage naturalsDemeterVintageNaturalsDuane ReadeDuaneReademark cramesMarkCramessephoraCourtney DunlopFri, 30 Oct 2009 09:00:00 ESTBe a Style Editor with Polyvore and Lancômehttp://www.stylelist.com/2009/10/28/be-a-style-editor-with-polyvore-and-lancome/Courtney Dunlophttp://www.stylelist.com/2009/10/28/be-a-style-editor-with-polyvore-and-lancome/http://www.stylelist.com/2009/10/28/be-a-style-editor-with-polyvore-and-lancome/#commentsFiled under: , ,

A Lancôme Hypnôse Senses page on Polyvore. Photo: courtesy of Polyvore.com

Fancy yourself a natural style editor or beauty trendsetter?

Time to show off your skills by entering a cool new contest brought to you by Polyvore and Lancôme, called "Hypnotize Lancôme With Your Fashion Sense."

Polyvore is the interactive shopping website where you can flex your styling muscles and design your own fashion and accessory layouts -- called "sets." To celebrate Lancôme's new fragrance, Hypnôse Senses, you get to play editor and create an inspirational page in honor of the sexy scent.

"We're genuine fans of Polyvore and it's exciting to see real engagement like this," Vice President of Lancôme Public Relations Kerry Diamond told StyleList. "It's one thing for someone to look at a product in an ad. It's another thing entirely for someone to create his or her own environment for a product."

The ad campaign for the fragrance features supermodel Daria Werbowy with sultry bedhead, bedroom eyes and a pink silk slip, and the scent is made from rich notes of patchouli and vanilla, plus spicy peppercorn. So your layout needs to bring it in the sexy/feminine category!

The winner of the contest will get a $250 gift card to lancome-usa.com and a bottle of Hypnôse Senses signed by Daria. Five runners up with get $100 gift cards and a bottle of the scent.

Enter at polyvore.com -- but hurry! The contest only runs through November 2.

Be a Style Editor with Polyvore and Lancôme originally appeared on StyleList on Wed, 28 Oct 2009 08:00:00 EST. Please see our terms for use of feeds.

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]]>daria werbowyDariaWerbowykerry diamondKerryDiamondlancomepolyvoreCourtney DunlopWed, 28 Oct 2009 08:00:00 EST$10,000 Perfume - No Common Scentshttp://www.stylelist.com/2009/10/24/10-000-perfume-no-common-scents/Lisa Marshhttp://www.stylelist.com/2009/10/24/10-000-perfume-no-common-scents/http://www.stylelist.com/2009/10/24/10-000-perfume-no-common-scents/#commentsFiled under: , ,

More than dollars and scents: L'Artisan Perfumeur's pricey perfumes. Photo courtesy of L'Artisan Perfumeur

Is $10,000 too expensive for perfume?

Apparently, for one Parisian shopper, the answer is no. And for that $10,000, this shopper bought fragrance #2 from L'Artisan Parfumeur which will be his or hers exclusively, forever.

If you wear perfume, you know having a scent that is exclusive to you is certainly alluring. And now, as we know, expensive.

For that $10,000, the person receives a "certificate of authentication" along with four 100 ml bottles, four 50 ml bottles and four 15 ml bottles of perfume #2.

This buyer also has the right to order more of perfume #2 at the going rate of $450 per 100 ml bottle anytime in his or her lifetime, and can will the certificate, hence ownership, to his/her heirs or can simply give it to someone else.

If you're looking for something special to buy for the holidays and have money to burn, the good news is that there are still seven more of these exclusive fragrances available at L'Artisan boutiques around the world, including the only one in the US, at Henri Bendel on New York City's Fifth Avenue.

For more fragrance news, read about this star's new perfume.

$10,000 Perfume - No Common Scents originally appeared on StyleList on Sat, 24 Oct 2009 20:00:00 EST. Please see our terms for use of feeds.

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]]>10000 perfume10000Perfumeexclusive FragnranceExclusiveFragnranceExpensive PerfumeExpensivePerfumefragranceHenri BendelHenriBendelLartisanParfumeurperfumeLisa MarshSat, 24 Oct 2009 20:00:00 ESTDuane Reade Beauty - The New York City Drugstore Gets a Makeoverhttp://www.stylelist.com/2009/10/23/duane-reade-gets-a-makeover/Melissa Schweigerhttp://www.stylelist.com/2009/10/23/duane-reade-gets-a-makeover/http://www.stylelist.com/2009/10/23/duane-reade-gets-a-makeover/#commentsFiled under: , , , , ,

Duane Reade accessorizes its swanky new logo with a luxury beauty department. Photo: Flickr.com

For most New Yorkers, going to Duane Reade is all about stocking up on toilet paper and toothpaste and then waiting an hour to check out--not exactly a luxury shopping destination.

But all that is about to change.

Today marks the opening of the New York City drugstore chain's 14,000 square foot, two-story stab-at-prestige beauty retailing in Herald's Square, reports WWD.

The new beauty department, called Look Boutique, boasts 5,400 square feet of upscale brands, including Too Faced, Lierac, Pop Beauty, and La Roche-Posay.

The new Duane Reade is no slouch in the fragrance department either. The store now stocks Gwen Stefani's Harajuku Lovers, Juicy Couture, Burberry, and a Demeter Fragrance Library, reports the paper. Other beauty bells and whistles include a Ramy brow-shaping station, where for $30 you can get your brows done by the makeup artist staff, and a physician-manned health clinic.

According to the source, the chain will open 30 more new or renovated stores next year, half of which will contain the Look Boutique. Duane Reade's chief merchandising manager Joe Magnacca told WWD: "It's a big step up for drugstore beauty."

Another bonus, the new Herald Square Duane Reade is open 24 hours should you have a 3am lip gloss craving.

Duane Reade Beauty - The New York City Drugstore Gets a Makeover originally appeared on StyleList on Fri, 23 Oct 2009 17:30:00 EST. Please see our terms for use of feeds.

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]]>beautybeauty productsBeautyProductsDuane ReadeDuaneReadefragranceGwen StefaniGwenStefaniharajuku loversHarajukuGirlsHarajukuLoversnew storesNewStorestoo facedTooFacedMelissa SchweigerFri, 23 Oct 2009 17:30:00 ESTReese Witherspoon Talks Perfume & Steamy Nights in Avon 'In Bloom' Videohttp://www.stylelist.com/2009/10/22/reese-witherspoon-in-bloom-avon-perfume/Laura Kenneyhttp://www.stylelist.com/2009/10/22/reese-witherspoon-in-bloom-avon-perfume/http://www.stylelist.com/2009/10/22/reese-witherspoon-in-bloom-avon-perfume/#commentsFiled under: , ,

In Bloom by Reese Witherspoon : The actress' new fragrance for Avon. Photo: Courtesy of Avon

What do white flowers, independence, and steamy southern nights have in common?

Reese Witherspoon was inspired by each while creating her exclusive new scent for Avon, In Bloom by Reese Witherspoon.

In the behind-the-scenes video below, she talks candidly about the new perfume, which launches on November 1st. Here's a peek:

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee," she explains. "We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume."

For more from Witherspoon, watch the video!

Reese Witherspoon Talks Perfume & Steamy Nights in Avon 'In Bloom' Video originally appeared on StyleList on Thu, 22 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.

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]]>avonfragrancein bloomin bloom by reese witherspoonInBloomInBloomByReeseWitherspoonMagnolia treeMagnoliaTreeperfumereese witherspoonReeseWitherspoonLaura KenneyThu, 22 Oct 2009 12:30:00 ESTSarah Jessica Parker's New Perfume Inspired by Carrie Bradshawhttp://www.stylelist.com/2009/10/16/sarah-jessica-parker-perfume/Melissa Schweigerhttp://www.stylelist.com/2009/10/16/sarah-jessica-parker-perfume/http://www.stylelist.com/2009/10/16/sarah-jessica-parker-perfume/#commentsFiled under: , ,

sjp perfume nyc

Sarah Jessica Parker stars in ad for her new scent, NYC. Photo courtesy Coty

Sarah Jessica Parker didn't have to look too far for the inspiration behind her newest fragrance.

The uber stylish "Sex and the City" star chose her equally fashionable counterpart, Carrie Bradshaw, as the muse for "SJP NYC," her new perfume which is slated to launch in February 2010.

"A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion," Sarah Jessica Parker told WWD.

The perfume's ad campaign, shot by Solve Sundsbo and styled by Elle's Joe Zee, features SJP looking as ravishing as ever in a one-of-a-kind Oscar de la Renta gown.

Continue reading Sarah Jessica Parker's New Perfume Inspired by Carrie Bradshaw

Sarah Jessica Parker's New Perfume Inspired by Carrie Bradshaw originally appeared on StyleList on Fri, 16 Oct 2009 14:15:00 EST. Please see our terms for use of feeds.

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]]>Cotyfragrancejoe zeeJoeZeeNYCsarah jessica parkerSarahJessicaParkersex and the citySexAndTheCityMelissa SchweigerFri, 16 Oct 2009 14:15:00 ESTFergie to Create Perfume for Avonhttp://www.stylelist.com/2009/10/16/fergie-to-create-fragrance-for-avon/Laura Kenneyhttp://www.stylelist.com/2009/10/16/fergie-to-create-fragrance-for-avon/http://www.stylelist.com/2009/10/16/fergie-to-create-fragrance-for-avon/#commentsFiled under: , ,

Fergie will develop Avon's next celebrity fragrance. Photo: WireImage

Fergie already sings "The Make Up Song," but perhaps her next smash hit will be "The Perfume Song."

Avon announced today that they're tapping Fergie to create their next celebrity fragrance. Joining the ranks of Reese Witherspoon and Patrick Dempsey, Fergie's perfume is in development now and will launch in the US in November 2010, and be available exclusively through Avon representatives.

Fergie plans to be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign.

"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."

The singer will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts. The annual event celebrates champions who are changing women's lives.

"We are thrilled to partner with Fergie and feel she will resonate strongly with our Avon Representatives and customers both as a fashion/style icon and a bold, multi-talented woman," says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. "Fergie is a strong, confident and unique woman who stays true to herself and her beliefs. She inspires others with the empowering message that anyone can make theirdreams come true - a message that is at the core of the Avon brand."

Fergie to Create Perfume for Avon originally appeared on StyleList on Fri, 16 Oct 2009 12:00:00 EST. Please see our terms for use of feeds.

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]]>avonfergiefergie avon fragrancefergie fragranceFergieAvonFragranceFergieFragrancefragranceLaura KenneyFri, 16 Oct 2009 12:00:00 EST