celebrity style

Celeb Fashion Lines

Celeb: Lauren Conrad
Fashion Line: LC Lauren Conrad for Kohl's
Qualifications: Despite an unfinished stint at L.A.'s Fashion Institute of Design and Merchandising, two years of sorting samples in Teen Vogue's West Coast fashion closet and a gig fashionable PR firm People's Revolution, LC's first attempt at designing tanked. With one semi-failed higher-end line under her belt, Conrad is now shooting a little lower with a new collection for retail giant Kohl's. LC Lauren Conrad will be available in 300 locations and online starting in October. While her design aesthetic will remain the same, the new label will be more wallet friendly than Lauren Conrad Collection. Having learned from the criticism around her first brand, "The Hills" star set everything at Kohl's to retail between $20-$60.

Kohl's

Celeb: Elisabeth Hasselbeck
Fashion Line:
Elisabeth Hasselbeck for Dialogue
Qualifications:
"The View"'s co-host is the latest name to throw her hat in the designer arena with the Elisabeth Hasselbeck for Dialogue line, which will be sold exclusively at QVC. With no piece costing more than $100, everyone can soon be dressing like the perky TV personality.

Katy Winn, Getty Images


Celeb: Nicole Richie
Fashion Line: House of Harlow
Qualifications: We still aren't sure why Nicole Richie became famous but what's keeping her famous is surely her fashion sense. The fashionista just launched a jewelry line named after 14-month-old baby number one Harlow and if the lines a hit our money is on Richie announcing a junior line named after baby number two (due at the end of the summer)!

Jean Baptiste Lacroix, WireImage

Celeb: Madonna
Fashion Line: Madonna for Ed Hardy
Qualifications: The 50-year-old popstar has long been a fan of Christian Audigier's line and now we hear she'll be making her second foray into fashion design for the label. Madge's first effort (2007's M by Madonna for H&M) was a hit, but it's hard for us to imagine her new creations will be the much needed break from Ed Hardy's unfortunate tattoo cover box.

Fred Duval, FilmMagic

Celeb:Taylor Swift
Fashion Line: L.E.I. Sundresses by Taylor Swift
Qualifications:The young country singer is releasing a line of frocks this February that her die-hard fans will love and moms can afford. We're sure Swift's brand will expand into denim.

Charley Gallay, Getty Images

Celeb: Dita Von Teese
Fashion Line: Science of Sexy for Wonderbra
Qualifications: This burlesque bombshell spends most of her time in scanty skivvies, so we're absolutely confident she is capable of creating amazing lingerie! Of her '40s and '50s-inspired line Von Teese says "Underwear isn't just something that you put on for your lover -- you wear it for you."

Mike Marsland, WireImage

Celeb: Lauren Bush
Fashion Line:Lauren Pierce (hits stores in Spring 2009)
Qualifications: An alum of both Parsons New School for Design in NYC and Central Saint Martins College in London, first niece and former model Lauren Bush definitely has a solid design foundation. Add to that an internship at Zac Posen, a boyfriend with a designer dad (her main squeeze is Ralph Lauren's son) and the success of the popular FEED bags she designed to benefit the U.N.'s World Food Program, and it looks like Ms. Bush has the chops to make her ready-to-wear sustainable fabrics line a hit.

Astrid Stawiarz, Getty Images

Celeb: Eva Mendes
Fashion Line: Vida for Macy's
Qualifications: Calvin Klein's latest controversial ad campaigns features a naked Eva Mendes rolling around on a bed, so perhaps her new venture isn't really all that surprising. The actress and her boyfriend, film producer George Augusto, are launching a collection of sheets and comforters. While neither has any design background, we're betting the betting the lovebirds know how to make a cozy nest.

AFP/Getty Images

Celeb: Mischa Barton
Fashion Line: Mischa Barton for Stacey Lapidus
Qualifications:The former O.C. star gets more ink these days for her hair accessories than her acting jobs so maybe this is a brilliant career move: She's coming out with a line of headbands made from a wide array of materials including silk, feathers and crystals, ranging in price from $40-$200.

Astrid Stawiarz, Getty Images

Celeb: Janet Jackson
Fashion Line:Pleasure Principle
Qualifications:Named after her 1987 hit, the fancy pants (and matching bras) will all retail for under $40. "There's something for every woman, and that's very important to us," Jackson says. "I've always hated when lingerie is uncomfortable, so the fit and comfort was key." Nothing nasty about that, Miss Jackson.

Arnold Turner, AP