By Rachel Felder

Can you imagine a fashion show without skinny models and a front row filled with fashion insiders? Leave it to the folks at Target to not only pull that off, but make it fun, entertaining and accessible too.

Target mounted the first-ever model-less fashion show in New York's iconic Grand Central Station. With commuters passing through, the spunky show was projected inside a showcase area specially mounted for the event. Instead of models, holograms "wore" the clothes and accessories. Unlike mere mortal supermodels, they were able to float, fly and move in the show in a literally fantastic way.

The show has attracted not just fashion fans and anyone passing through: Many of the designers whose work for Target is featured in the show came to its initial presentation on Tuesday morning. (It was repeated all day November 6 and 7.)

Isaac Mizrahi, whose affordable wedding dresses were a highlight, loved the show. "It really does epitomize the mission statement all these years, which is: 'democratize fashion.'"

Should Kate Moss and Gisele should be worried about losing future runway work? No chance. As Mizrahi put it, "Whether this does away with models forever is a question -- I know it doesn't. As a matter of fact, it makes them more specific and fantastic."

Mizrahi's fellow designers shared his sentiments about the event. "It's amazing," said Erin Fetherston, whose adorable new line hits Target stores next week. "It's always good to explore new media to show fashion, and Target is always so innovative. It's such an interesting idea to present fashion and uphold the Target idea of design for all. What could be more 'design for all' than staging the show here in Grand Central Station?"

Keenan Duffty, who recently created a line with rocker David Bowie for Target, liked the way the holograms were able to show off the designs. "It's very interesting to focus on the clothing and not be distracted by models," he observed. "You're really focusing on the garment itself and the story it tells. That's really a first. It's new technology used in a new way."

Perhaps Liz Lange, the maternity wear designer who creates a line for Target as well as a more high-end collection, put it best. "It's so typical of Target to kick it up a notch and bring the newest, latest, greatest stunt to fashion," she said.

The show also included holiday looks from Target mainstay Mossimo and accessories from Hollywould and Dominique Cohen. These designers' fabulous (and fabulously affordable) creations for Target can be found at Target.com.