Gallery Essie Timeline
Essie Weingarten fell in love with color as a young girl when her mother would treat her to a manicure after ballet practice.
Essie works as a buyer in the prestigious New York boutique department store, Henri Bendel. She recognized the lack of innovation in nail polish and set out to develop a collection of polishes.
12 stunning nail colors, witty names, and sheer determination. One of them being pure white shade “Blanc”, still in the assortment!
Essie Weingarten flies to Las Vegas, the land of the glamorous and wealth, to promote her range of nail polishes.
Essie becomes big in Japan. The deep black shade “Licorice” was created for the Asian market, where highly embellished nail styles were already in fashion.
Tonight Show host Joan Rivers announces she is wearing essie’s “Jelly Apple.”
Introduction of the iconic square bottle.
Queen Elizabeth’s hairdresser sends Essie a letter requesting ballet slippers.
What an honor! Essie is the first woman in the professional beauty business honored with an Achievement Award by Cosmetic Executive Women.
Essie Cosmetics becomes part of the L’Oreal family.
Being the color authority and the soul of essie brand, Essie Weingarten continues to develop and create all the new shades and collections with her exquisite sense of trends and color.
Essie opens its very first flagship nail salon on the Upper East side in Essie's hometown of New York City.