OUR MISSION: There's no shortage of "natural" face moisturizers on the market. But which ones are free of controversial synthetics, feel good on your skin, and cost $20 or less?
HOW WE SCREENED: After poring over labels, the lab cut any contenders containing added parabens, synthetic dyes or fragrances, or petrochemical-derived waxes or oils. Those remaining were each sent to 20 women, who rated qualities from scent to texture.
THE WINNER: Women loved Nature's Gate Rice Bran Moisturizer ($15, natures-gate.com), noting that the "very light and nongreasy texture" delivered immediate hydration and was absorbed quickly. "Several hours later, my skin still felt smooth," said one volunteer.