OUR MISSION: Natural mascaras are notorious for their so-so performance (flaking and smudging) and steep price tags. So GHRI set out to find the best of the bunch on store shelves — for $20 or less.
HOW WE SCREENED: Our scientists first performed a lengthy evaluation of the ingredients in mascaras claiming to be natural. Any containing triethanolamine (an emulsifier), added parabens, or synthetic dyes, waxes, or fragrances were eliminated.
THE WINNER: In a close race, Lavera Volume Mascara ($20, lavera.com) came in first. It oomphed up lashes without flaking, smudging, or eye irritation, reported testers. "It was easy to apply and didn't clump on the brush," said one.