Last but not least, your crowning glory — your hair. Just because it's dead, doesn't mean it can benefit from a little high-tech love, right?
Hair color is notorious for having a very short lifespan, fading and turning brassy very quickly after it's applied. Most in-salon treatments try to prevent fading by acting on the surface of the hair, creating a protective film around the hair fiber. The problem with this method, says Dave Shablesky, curriculum development manager for L'Oréal Professionnel, is that frequent shampooing can alter this protective film and allow the color molecule to escape outside of the fiber, which causes fading. "L'Oréal Professionnel's new Cristalceutic treatment is the first product of its kind to interact with the color molecule itself," says Shablesky. "It uses a glucomineral technology — glucose and zinc — which work together in a positively charged formula to attract the negatively charged hair color molecule deep within the hair fiber." According to the brand, this "crystallizes" the color molecule, locking it into the hair fiber and preventing fading for longer-lasting hair color results. The treatment is done at the time of the color service, in order to receive the optimum benefits, says L'Oréal Professionnel artist and owner of Muse Salon
, Daniel Jones. After your hair is colored, your stylist will apply a mask on the mid-lengths and ends of your towel-dried hair. After five minutes, he or she will rinse out the mask and towel-dry your hair again, then apply four to six pumps of the Cristalceutic Serum Spray, massaging it into the hair to create a protective layer before the blow-dry service.