Spanx-the life-changing this-isn't-your-grandma's shapewear brand that makes your tummy and bum look ah-mazing-is opening its first-ever brick-and-mortar store.

WWD reports the 1,200-square-foot Virginia boutique is the first in a series of openings scheduled to roll out in upscale shopping malls this fall.

The, uh, spankin' new store features signature Spanx red accents, sleek Lucite and glossy finishes, plus fun girly touches-this is a lingerie brand, after all. As for what you can expect from the specialized staff?

"The Spanx store will be a place where everybody knows your name and your bra size-kind of like the TV show 'Cheers,'" said Sara Blakely, Spanx founder. (Fun fact: Blakely first created Spanx in 2000 by cutting out the legs of control-top pantyhose!)

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