Lupita Nyong'o is the new face of Lancôme
Joining fellow celebrity Lancôme ambassadors like Julia Roberts, Lily Collins, Kate Winslet and Penélope Cruz, 31-year-old Nyong'o will star in her own campaign for the beauty brand, shot by photographers Mert Alas and Marcus Piggott. Nyong'o had this to say about the upcoming partnership in a statement to press:
"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."
Nyong'o has been embraced by the fashion community for her standout red carpet style - which also led to her scoring the spring 2014 Miu Miu campaign - but this campaign, along with her inspiring words about beauty(especially concerning women of different ethnicities) has proven that she is well on her way to becoming a beauty icon as well.
Nyong'o's ads will debut in September. Watch her Instagram announcement below.
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