Shay Mitchell, best known for her role as Emily Fields on ABC Family's Pretty Little Liars, has joined the likes of Gwyneth Paltrow and Blake Lively to launch her very own lifestyle site. But this is no Goop (your "most trusted girlfriend on the web") or Preserve (not "a new website, but rather ... a new street") you won't be told about the Paws Up ranch in Montana or that must-try vegan hot fudge ("a warm cradle for ice cream, a blanket for bananas, a soothing salve for bruised feelings."). It's much more along the lines of... a fashion blog with the occasional food post called Amore & Vita.


But hey, Shay has a ton of fans, and we're sure they'll love having a glimpse into her life and the life of her best friend, Michaela Blaney! The blog features weekly themes -- like Watermelon week: which includes a cute watermelon manicure, delicious-looking watermelon margaritas and... an article on "How to pick a watermelon." (?)

With Shay joining in on the lifestyle site trend, we can't help but wonder how many more celebrities will continue to venture away from acting to pursue other business ventures. We're all for it! Especially when it makes us laugh as much as Goop and Preserve do. But seriously, we don't know what we'd do without our daily Goop email. Even if it's a little ridiculous sometimes.