Women of the world, you probably know this moment, too: You ask the polite shoe salesman to bring you that snakeskin lace-up stiletto or navy ballet flat in a 9 or 7 or whatever, and he brings a shoe that's two sizes too small, purring a coy, "It's the only size left, do you want to just trrrrrry it?" It's a valiant effort, but inevitably you gawk, like what, am I supposed to just cut off my toes to fit into that?

Well, maybe. For years now, plastic surgery to alter women's feet to look better and fit better in shoes has been on the rise. (Doctors can even make your shoes feel better, thanks to strategic Botox injections on the balls of your feet.) Now, as The New York Times reports, these operations are apparently more popular than ever, so if you thought women's vanity was limited to our faces, chests, and love handles, well, you're wrong. Plastic surgery is now a lucrative head, shoulders, knees and toes game-emphasis on the toes.

To prove their point, the Times highlights one Beverly Hills doctor, Dr. Ali Sadrie, who says these elective, cosmetic foot surgeries are so popular that he coined cute little names for them all, so patients can conveniently order them like they're choosing the Mai Tai at Dry Bar (except scarier). These procedure names range from the Perfect 10 (toe shortening) to the Model T (toe lengthening) to the Cinderella, where Dr. Sadrie simply alters your foot to the shape of a shoe you want to wear, but can't. Because, you know, why buy another pair of shoes if your foot doesn't fit them? That would be crazy.

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