Bobbi Brown's New Mascara Breakthrough

Bobbi Brown Extreme Party Mascara. Photo courtesy of Bobbi Brown Professional Cosmetics, Inc. We are a lash obsessed nation: Latisse, eyelash extensions, and of course mascara, mascara, mascara. What woman isn't forever pining for long, thick lashes? For real drama the only option has been falsies because mascara alone could only do so much -- until now, says Bobbi Brown. The makeup ... read more

Lash Stiletto Mascara

We love the name of Maybelline's latest mascara - Lash Stiletto. All mascaras are different; some make lashes longer, some make them fuller, some add conditioners, sparkle, color ... we decided to try this one out and see what it did. We really loved the natural, flirty results! ... read more

Tip of the day: Mascara 101

As women, we want our mascara to be a macho man -- thick, long, long-lasting, conditioning and waterproof. Okay, maybe that was the wrong metaphor but regardless, we expect a lot out of our mascara but we might not be doing our part in meeting our partner half way. Here are a few helpful hints to get the best show out of your favorite mascara. ... read more

Should men wear mascara?

Should men wear mascara? Apparently, H&M thinks they should, since they are selling their own brand of mascara in their stores. This news, of course, is coming from UK-based Guardian, so I am not sure if H&M's U.S. stores are doing the same, but no matter. Writer James Wallman bought a tube -- "A packet. A bottle. I don't know what you call it," he says -- and tried it on. With quite a ... read more

Lancome Oscillation: Vibrating mascara?!

There are a lot of weird things you can do to your eyelashes. We've heard of people using hairdryers on spoons to curl lashes, tattooing black between lashes, crazy-colored mascara, and I personally tested out a heated eyelash curler from Artemis Woman. But this? This is crazy talk. That little wriggle you do at the base of your lashes to make the mascara stick? The new Lancome Oscillation brush ... read more