BEST: NEW INNOVATIVE BEAUTY PRODUCTS

BEST: New Innovative Beauty Products

By Rachel Felder

Confused at the beauty counter? That's understandable considering the amount of new products available this season. What really works? What's truly innovative? StyleList gives you our picks for the best new makeup and skincare products -- happy shopping!

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BEST: New Innovative Beauty Products

Freeze 24-7 and Go Instant Smoother and Brightener

It may look like a high-tech gadget, but what's inside this metallic package is better than the hottest download: it's a <a href='http://www.freeze247.com/proddetail6.cfm?sku=9913900099&prd' target="_blank"><font color="#52C2E6">unique serum</font></a> which brightens tired skin and even works over makeup. Think of it as instant beauty sleep -- your skin will! $65, <a href='http://www.freeze247.com/proddetail6.cfm?sku=9913900099&prd' target="_blank"><font color="#52C2E6">www.freeze247.com</font></a>

BEST: New Innovative Beauty Products

M.A.C Mattene Lipstick

Do you really need <a href='http://www.maccosmetics.com/templates/products/sp.tmpl?CATEGORY_ID=CATEGORY15113&PRODUCT_ID=PROD11861' target="_blank"><font color="#52C2E6">another lipstick?</font></a> Yes! This new formula is somehow moisturizing despite its sleek matte finish, plus it's super-easy to apply thanks to a slim (and chic) tube. What's best? It's smooch-proof! $14.50, <a href='http://www.maccosmetics.com/templates/products/sp.tmpl?CATEGORY_ID=CATEGORY15113&PRODUCT_ID=PROD11861' target="_blank"><font color="#52C2E6">www.maccosmetics.com</font></a>

BEST: New Innovative Beauty Products

Malin &#043; Goetz Detox Face Mask

The minute you put on this <a href='http://www.malinandgoetz.com/catalog/index.php?cPath=43' target="_blank"><font color="#52C2E6">soothing mask</font></a> you know it's working: There's instantly a gentle fizz that's a bit like the skincare (and calorie-free) version of a root beer float. As it's on, those suds deeply clean without even a trace of irritation. $38, <a href='http://www.malinandgoetz.com/catalog/index.php?cPath=43' target="_blank"><font color="#52C2E6">www.malinandgoetz.com</font></a>

BEST: New Innovative Beauty Products

Bourjois Mini Volume Glamour Ultra Black Mascara

What could be better than the <a href='http://www.sephora.com/browse/product.jhtml?id=P191604&shouldPaginate=true&categoryId=1958' target="_blank"><font color="#52C2E6">perfect volumizing mascara?</font></a> A mini-tube of that mascara, attached to your key chain or cell phone to handle any and all beauty emergencies. Don't leave home without it. $8. <a href='http://www.sephora.com/browse/product.jhtml?id=P191604&shouldPaginate=true&categoryId=1958' target="_blank"><font color="#52C2E6">www.sephora.com</font></a>

BEST: New Innovative Beauty Products

Therapy Systems Coffee Cherry Reparative Treatment

This <a href='http://www.therapysystems.com/product.php?productid=125&cat=320&page=1' target="_blank"><font color="#52C2E6">brand-new serum</font></a> packs a more powerful punch than a venti latte thanks to an extract culled from deep inside coffee beans. It protects from UV light and soothes parched skin -- try getting that from your morning cup o' joe. $95, <a href='http://www.therapysystems.com/product.php?productid=125&cat=320&page=1' target="_blank"><font color="#52C2E6">www.therapysystems.com</font></a>

BEST: New Innovative Beauty Products

Kiehl's Line-Reducing Eye Concentrate

What's the not-so-secret ingredient in this <a href='http://www.kiehls.com/_us/_en/face/line-reducing-eye-brightening-concentrate.htm' target="_blank"><font color="#52C2E6">super-effective treatment?</font></a> A megadose of Vitamin C, which makes it the ideal weapon against dark eye circles and crows feet. It works so well no one will ever know you had them -- and we won't tell! $40, <a href='http://www.kiehls.com/_us/_en/face/line-reducing-eye-brightening-concentrate.htm' target="_blank"><font color="#52C2E6">www.kiehls.com</font></a>

BEST: New Innovative Beauty Products

SheerinO'kho First Class Flight

Can you imagine actually <i>wanting</i> a flight to be delayed? You just might after trying this <a href='http://www.spacenk.com/ProductDetails.aspx?pid=0252/8750/10009/&cid=PSKINSKFACEMOIST&language=en-US' target="_blank"><font color="#52C2E6">delicious moisturizer,</font></a> which tackles the driest airplane air and smells amazing to boot. We admit it's pricey, but think of it as a bargain upgrade. $105, <a href='http://www.spacenk.com/ProductDetails.aspx?pid=0252/8750/10009/&cid=PSKINSKFACEMOIST&language=en-US' target="_blank"><font color="#52C2E6">www.spacenk.com</font></a>

BEST: New Innovative Beauty Products

Bliss Thinny Thin Chin

Just as party season is about to begin, Bliss has created this <a href='http://www.blissworld.com' target="_blank"><font color="#52C2E6">indulgent cream</font></a> to get your neckline ready for even the lowest cut dress. It promises to do a lot -- firming, moisturizing, and evening out skin tone -- and actually lives up to those claims. $48, <a href='http://www.blissworld.com' target="_blank"><font color="#52C2E6">www.blissworld.com</font></a>