Skip to main content.
Lily Mandelbaum and Elisa Goodkind

Meet Lily Mandelbaum and Elisa Goodkind of

Founded in 2009 by a mother, Elisa, and her daughter, Lily, StyleLikeU is a multimedia platform that honors individuals with authentic personal style. Disheartened by the increasingly soulless fashion world of unattainable imagery and big brand homogeneity, Elisa and Lily decided to combat fashion’s top-down ideology that you need to be “on trend” in order to be “in fashion” and that you need to change yourself physically in order to be beautiful. See more at:

Personal style in one word

Lily: Feminine, Elisa: Edgy

Favorite Designer

Lily: Reformation, Elisa: Miguel Adrover

Essential Accessory

Lily: Beaded Bangle, Elisa: Rings

Favorite Place to Shop

Lily: Rose Bowl Flea Market, Elisa: Narnia in the Lower East Side

Go-To Beauty Product

Lily & Elisa: Ruby Woo Mac Lipstick

“You express yourself as much through your body as you do through your words.” - Casper-Malte Divine Jörgensen in our What's Underneath Project

“The other kids asked me why I wore dresses to school, but I never needed a reason.” - Casper-Malte Divine Jörgensen in our What's Underneath Project

“I'm a very confident person. I'm here, I'm present, this is me, deal with it.” - Jillian Mercado in #WhatsUnderneath

“It's boring to see the same people; if you're different, that's sunlight in somebody's world.” - Jillian Mercado in #WhatsUnderneath