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Louise Roe

Fashion Journalist & TV Personality
Louise Roe

Louise Roe

Fashion Journalist & TV Personality

LITTLE BLACK BOOK OF SECRETS

Hi Guys,

Welcome to my guest-editorship! When I put my ideas together here for StyleList, it reminded me of the fun I had during my days back in London, when I’d just started out in the magazine industry.

WE CALLED IT A CHAMPAGNE LIFESTYLE ON A DIET COKE BUDGET.


 

I interned and assisted at Elle and In Style, earning zip, couch-surfing with friends, scraping by to pay my subway ticket, but still somehow attending fun glitzy parties each evening, wearing borrowed designer shoes from the office fashion cupboard. We called it a Champagne lifestyle on a Diet Coke budget, and in many ways it compiled the most awesome, carefree memories of my career.

My job was very often to compile interesting but honest information for women readers who, love to be inspired but also love a bargain. Fashion, beauty, lifestyle and travel… these are the subjects I became well versed in back then, and the ones I’m still obsessed with now!

I’ve lived in LA four years, a city entrenched in excess and decadence – which can be good and bad – but there’s so much choice it’s sometimes tricky to seek out the quality, unique and effective products worth spending your pennies on. So, with a mix of aspirational but mostly affordable ideas and brands, here is my little black book of secrets. Enjoy!

Louise xx

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