latest inFragrance
Thierry Mugler's Latest Fragrance Innovation
Thierry Mugler, the mastermind behind fragrance greats Angel and Alien, has a new perfume innovation just in time for gift-giving season. Mugler's Liqueurs de Parfum combine two luxury concepts into one -- haute perfumery and perfectly aged liqueur. read more
Stores Secretly Pumping Perfume to Increase Fragrance Sales
Don't be surprised if the next time you walk into your favorite store, you feel oddly compelled to buy fragrance. A company called Prolitec is providing retailers, such as Bebe, with a discreet way to introduce shoppers to their perfume with something called "ambient scenting," reports WWD. read more
Reese Witherspoon Perfume Launch - Star Talks to StyleList About Her 'In Bloom' Inspirations
We finally got to sniff Reese Witherspoon's "In Bloom" fragrance, (which launches next week, by the way), and we're loving the soft floral scent. read more
$10,000 Perfume - No Common Scents
Is $10,000 too expensive for perfume? Apparently, for one Parisian shopper, the answer is no. And for that $10,000, this shopper bought fragrance #2 from L'Artisan Parfumeur which will be his or hers exclusively, forever. If you wear perfume, you know having a scent that is exclusive to you is certainly alluring. And now, as we know, expensive. For that $10,000, the person receives a "certificate of authentication" along with four 100 ml bottles, four 50 ml bottles and four 15 ml bottles of perfume #2. read more
Duane Reade Beauty - The New York City Drugstore Gets a Makeover
Today marks the opening of the New York City drugstore chain's 14,000 square foot, two-story stab at prestige beauty retailing in Herald's Square, reports WWD. The new beauty department, now called Look Boutique, boasts 5,400 square feet of upscale brands, including Too Faced, Lierac, Pop Beauty, and La Roche-Posay. read more
Burberry to Launch Color Cosmetics Line
Burberry has already successfully dipped their toe in the beauty industry with a dozen or so signature fragrances, but now they'll be diving in head first with their first line of color cosmetics, set to launch in July of 2010. According to WWD, Burberry is planning an ambitious launch of about 100 products for eyes, lips and skin. Chairman and managing director of Inter Parfums SA, which has the Burberry beauty license, told WWD that the new collection "gives another dimension to the brand." read more
