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JCPenney Shutting Down 'Big Book' Catalog

JCPenney is discontinuing its biannual "Big Book" catalog and instead will concentrate its efforts on creating smaller, more targeted catalogs, online selling and social media exposure. Case in point: the retailer's recent foray onto Facebook. read more

JCPenney Earnings Drop Dramatically

JCPenney had a tough third quarter. The Texas-based retailer reported to investors today a 80% drop in earnings per share compared to the same quarter last year. read more

JCPenney Facebook Page for Holiday Shopping and Black Friday Contest

Retailers nationwide are gearing up for the holiday shopping season, and with the current state of the economy, consumer spending is all the more important. So it makes perfect sense that JCPenney is jumping on the social networking bandwagon by connecting with customers through a new Facebook page. read more

Olsen Twins' Beauty Brand To Close

Looks like not everything the Olsen twins touch turns to gold. According to WWD, the twins' 7 year old beauty brand called mary-kateandashley is closing. The brand, which was sold primarily at Wal-Mart included fragrances, makeup, and even hair appliances. read more

Liz Claiborne Loses $90 Million in Turnaround

Liz Claiborne Inc. is a company in flux. The owner of Kate Spade, Juicy Couture, Lucky Brand and Mexx has been shedding and repositioning brands over the past couple of years with the idea of streamlining the company and becoming profitable. read more

New York & Company Sues JCPenney for Trademark Infringement

Looks like JCPenney may be headed to court soon. Retailer New York & Co. Inc. has sued JCPenney and its advertising agency, Saatchi & Saatchi, in the U.S. District Court for the Southern District of New York for trademark infringement, reports Reuters. read more

Mary-Kate and Ashley's Olsenboye Shoe Deal With Steve Madden. Get a Sneak Peek Here

Mary-Kate and Ashley Olsen's Dualstar Entertainment Group has signed a deal with Steve Madden Ltd. to produce shoes for the twins' new Olsenboye collection which will be sold exclusively at JCPenney. read more

Mary-Kate and Ashley Hit NYC in Olsenboye Treat Truck, Talk Fashion

Is there anything the Olsens can't do? Mary-Kate and Ashley design The Row, consult on Elizabeth & James and are now launching Olsenboye, a new juniors collection sold exclusively at JCPenney. read more
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