Stores Secretly Pumping Perfume to Increase Fragrance Sales

by Melissa Schweiger Fri, Oct 30th 2009

Don't be surprised if the next time you walk into your favorite store, you feel oddly compelled to buy fragrance. A company called Prolitec is providing retailers, such as Bebe, with a discreet way to introduce shoppers to their perfume with something called "ambient scenting," reports WWD. read more

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