Her dresses were a sensation in the 1960's, and are still beloved today. Pulitzer's classic designs have left a vibrant mark on this world.
Pulitzer told the Associated Press in 2009 that she designed whatever "struck [her] fancy" at the moment, from peacocks to fruit, to vegetables. She said she had little to no business sense at the beginning, but simply was having a ton of fun. As she started the line when she was young, it was targeted towards young women. The brand's current president says that they now target the "daughter and granddaughter of that original customer," though we see the brand worn and loved by women of all ages.
Life is a party, dress like it. -- Lilly Pulitzer