"The secret to beauty is simple -- be who you are," Bobbi Brown likes to say. Since founding Bobbi Brown Cosmetics, now a thriving global business, in 1991, Bobbi's message has remained exactly the same. "Women want to look and feel exactly like themselves, only prettier and more confident," is Bobbi's simple philosophy, and the basis of her brand's signature clean, fresh, and modern makeup look.

Prettier and more confident is exactly how we feel when we put on any product from Bobbi's line of makeup, skincare, and fragrance. Bobbi's cosmetics are made to look and feel natural. Rather than disguising, her products are all about enhancing a woman's best features.

"I really believe that a woman is most beautiful when she looks like herself," Bobbi says.


"As a makeup artist, I've always been inspired by women's natural beauty. From my early days as a freelancer I used makeup to enhance what was real -- I wanted skin to look like skin, lips to look like lips and cheeks to look like they were naturally flushed. One of my biggest frustrations as a makeup artist in the 90s was that there weren't any products that allowed me to achieve this natural look."

Beginning with a line of lipsticks back in the early 1991, Bobbi has championed the idea of a "nude makeup" aesthetic -- a simple, natural look that lets the real you shine through your cosmetics. Bobbi's tricks for picking your perfect nude are easy to remember. "Your perfect 'nude' lip color is one or two shades lighter or darker than your natural lip color, and your perfect blush is that of your cheeks when they are naturally flush."


Another of Bobbi's earliest hits was her Foundation Stick, a genius solid foundation in a lipstick-like tube that comes in a variety of yellow-based shades. It was the first-ever skin tone correct foundation with a creamy texture on the market. This year, Bobbi has modernized the already-sleek, iconic product. Along with updating the packaging, she's improved the formula -- an innovative, translucent base now features multiple layers of sheer natural mineral powders and color pigments, allowing more light to penetrate for the most even, natural makeup finish you can imagine.

The new Skin Foundation Stick is more moisturizing, line-reducing, long-wearing, oil-controlling, and sweat-resistant than ever before.

It also happens to be one of the first steps in Bobbi's 10-Step Beauty everyday routine for all women. On a visit to Bobbi's Soho headquarters last summer, Bobbi Brown's Director of Global Artistry, Kim Soane, demonstrated all 10 steps for us, and we were officially converted. Inspired by the belief that it's about offering 'makeup lessons, not makeovers,' Bobbi's makeup artists take into account a woman's personal style, lifestyle and preferences to create a totally personalized experience. Makeup lessons are designed to be adapted for a woman's individual needs and concludes with a personalized face chart to help her re-create the look easily at home.

Bobbi's guide to doing your everyday makeup is time-efficient and approachable, and truly achieves that effortless, natural beauty look Bobbi swears by. To see all ten steps, click through the gallery.