It's official: Coach has solidified itself as a must-watch label for fall 2014. With his first collection, the brand's executive creative director Stuart Vevers introduced a reinvented Coach that feels far, far away from those logo'ed bags we all used tote around.

Coach set the tone for this week at NYFW, debuting its RTW fall 2014 collection alongside two monumental '70s-era Joel Sternfeld photographs. Conventional and undeniably American (kinda like Coach's old reputation) yet tinged with eeriness, the collection referenced the images impeccably. Designed to illustrate a woman's journey across America and back again, the looks were a beautiful blend of modern sensibility with a nod to traditional American sportswear. Skirts were the chic item of the show as each model rocked round hems and structured styles. But Vevers really won us over with the heavy hardware and shearling-lined wedge boots. Plus, what girl can say 'no' to posh platform sneakers for fall?

The refreshing collection was enveloped in a vibrant fall palette of warm reds, deep oranges and rich cayennes paired with sleek black and icey blues. And lucky for us, Coach's RTW style made it clear oversized sweaters--jackets and bags, too!--are here to stay. We're look forward to what else the brand has in store for us -- this is just the beginning.

Click through the gallery to check out all the best looks from Coach's RTW fall 2014 show!