Truth be told, it's been a while since my daily hair care routine included a drugstore product. Instead, I've opted to treat my frizz-prone, dry and often heat-damaged hair with pricier products that contain gentle and natural ingredients -- but that's about to change.

Mass hair brands have stepped up their game. The latest launches from brands like Herbal Essences, Sauve and Dove feature options that are sulfate- and paraban-free, oil-infused and salon-quality -- all at prices you can't beat.

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