If you've set foot in Sephora, a drugstore or anywhere near a cosmetics counter lately, chances are you've been bombarded by a bewildering array of flesh colored fluids. The alphabet formulations–like BB cream, CC cream, and soon DD creams–have joined tinted moisturizers and standard foundation on the shelves as potential skin-perfecting options. But what do they all (supposedly) do? What's the difference between them? And most importantly: Which should you use?

We break it down for you.

Click through the gallery above to discover the difference between BB, CC, and DD creams!

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