As part of the campaign, Hanes is asking women to tweet their underwear color and the latest trends are being updated in real time on undercovercolor.com. The brand is talking underwear this morning as part of the debut of a campaign to show off new colors and patterns available for underwear, bras, and tees. "The Undercover Color campaign gives us a fun way to let women know about all the great fits and vibrant colors we now offer," said Sidney Falken, chief branding officer at Hanes.
Here are some pretty funny facts Hanes has come up with so far, based on tweets:
- New Yorkers are most confident in talking about their choice of underwear (not surprising!).
- Women who want to feel unique pick yellow undies (although this is the least common choice in underwear with only 9 percent of women choosing it!).
- People feel "most adventurous" talking about the color of their undies around lunchtime.
- Pink is the most popular trending in the country right now with 23 percent of responders choosing it.
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