Shiseido Artistic Director Dick Page is one of the world's best makeup artists, creating to-die-for color collections and
Spring 2013 runway looks for Michael Kors, Narciso Rodriguez, and Marc by Marc Jacobs. Safe to say his skills are in high demand, which may explain why he's able to make only one personal appearance each year.

During his recent day at Nordstrom San Francisco, he explained why beauty is a choice - and what you need to do to pull off red lipstick.

Watch the video above to see!

Photo Credit: AOL On